Director of Product Marketing

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Develop positioning, buyer personas, and value narratives for each product while establishing a cohesive Remsoft story.

• Coordinate ICP-driven messaging, offers, campaigns, target accounts, channels, and performance metrics with Sales and the CEO.

• Evaluate and validate opportunities for cross-selling and expansion across acquired products.

• Create offers, sales strategies, and customer testimonials to transition accounts from one product to the overall portfolio.

• Manage competitive intelligence and develop battlecards.

• Convert product gap analyses into actionable sales guidance.

• Position and introduce AI-driven features as essential offerings of the platform.

• Collaborate with Product to determine customer pricing strategies.

• Execute product and release launches in collaboration with Product, Sales, and Customer Success teams.

• Develop pitch narratives, demo sequences, objection handling techniques, and sales training materials.

• Conduct customer interviews, win/loss evaluations, and market research.

• Incorporate customer insights into product roadmaps, pricing strategies, and M&A discussions.

• Work alongside Product and Finance on pricing and packaging strategies.

• Create case studies, references, and proof points in partnership with Customer Success.

• Report on pipeline contributions, win rates, and launch outcomes to the VP of Product and CEO.

• Begin as a hands-on individual contributor and gradually build a small team as the function expands.

⛳️ Requirements

• Proficiency in English is mandatory.

• Hands-on experience with AI-enabled products, including articulating their value and pricing structures.

• Practical experience utilizing AI tools pertinent to product marketing.

• Over 10 years of experience in B2B software product marketing.

• More than 3 years of experience in a leadership role or managing a team.

• Background in a multi-product organization, preferably with experience in integrating acquired products into a unified go-to-market strategy.

• Proven track record of positioning and launching products that positively impacted pipeline, win rates, or expansion revenue.

• Familiarity with enterprise or complex B2B sales processes.

• Strong understanding of SaaS metrics, including ARR, net revenue retention, win rates, and pipeline coverage.

• Excellent writing and presentation abilities.

• Established credibility with technical users, executives, and a private equity-backed board.

• Comfortable working within a lean team and developing the playbook through hands-on efforts.

• Proficiency in Brazilian Portuguese is a plus.

• Experience in sectors such as forestry, natural resources, geospatial, or other industrial or vertical software is advantageous.

• Willingness to travel to company offices as needed.

🏝️ Benefits

• Flexible work options: fully remote, hybrid, or office-based.

• Focus on work-life balance, flexibility, and personal well-being.

• Competitive benefits package.

• Participation in social and environmental sustainability initiatives.

• Celebrations for team milestones.

• Occasional travel to company offices.