Senior Product Marketing Manager, CPQ

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the CPQ go-to-market strategy, influencing the roadmap through to post-launch adoption and growth.

• Spearhead AI positioning for CPQ and translate AI functionalities into compelling business outcomes.

• Collaborate with Product teams using customer insights, competitive analysis, and market feedback to shape the roadmap and product strategy.

• Develop positioning and messaging targeted at Sales leaders, RevOps professionals, business buyers, and technical operators.

• Work alongside demand generation to establish audience segmentation, demand hypotheses, content topics, and campaigns that generate pipeline.

• Equip Sales with the necessary tools for assured conversations and perform win/loss analysis.

• Collaborate with Customer Success and Sales to pinpoint expansion use cases, create case studies, and lead adoption campaigns.

• Clarify who CPQ is designed for, its significance, and how PandaDoc excels against its competitors.

⛳️ Requirements

• Over 5 years of experience in marketing, with a minimum of 3 years in B2B SaaS product marketing.

• Proven track record in marketing to business buyers (Sales Ops, RevOps, Finance, IT) and technical operators.

• Proficient in AI tools; capable of articulating AI functionalities and constraints to skeptical clients.

• Experience in content strategy and direction, including briefing, maintaining quality standards, coordinating with subject matter experts, and producing clear written content.

• Background in campaign planning and collaboration in demand generation.

• Ability to progress projects and make positioning decisions with limited data.

• Demonstrated success in taking a partially developed program to launch and achieving measurable outcomes.

• Experience in marketing to or collaborating with sales and operations professionals is a significant advantage.

• Familiarity with sales technology, revenue operations, or quote-to-cash processes is beneficial.

🏝️ Benefits

• A transparent and open culture that values feedback and fosters professional and personal growth.

• An opportunity to collaborate with a global team across various locations.

• Six self-care days annually.

• Chance to participate in monthly SPIF (sales contests)!

• Exceptional promotion opportunities.

• Emphasis on work-life balance.

• Supportive colleagues.

• Engaging virtual team-bonding events.