Senior Product Marketing Manager – Workday Product

This is a fully remote position, open to applicants in United Kingdom, +1 more country.

📋 Description

• Oversee the execution of product marketing strategies for the Workday Products Business Unit.

• Formulate and implement product marketing plans that align with the priorities and growth objectives of the business unit.

• Convert updates from the product roadmap into effective positioning and activation strategies.

• Develop unique value propositions, messaging frameworks, and relevant supporting content.

• Identify target segments, ideal customer profiles, and buyer personas.

• Assist in the creation of competitive intelligence and develop thought leadership content.

• Coordinate the go-to-market and launch strategies for products, features, and propositions.

• Collaborate with Product, Sales, SDR, field marketing, and other cross-functional teams.

• Create sales enablement materials, sales tools, playbooks, and customer proof points.

• Provide messaging expertise to support campaign activities and strategic opportunities.

• Participate in voice-of-customer initiatives and develop customer success stories.

• Analyze market, customer, and competitive trends to guide positioning and optimize go-to-market strategies.

• Clearly articulate competitive differentiation and relay competitor news and updates to field teams.

• Track product marketing metrics including engagement, pipeline contribution, and adoption rates.

• Deliver regular reports and insights to stakeholders.

⛳️ Requirements

• Demonstrated experience in a Product Marketing, Go-to-Market, or similar marketing role within a technology or professional services context.

• Proven track record in developing positioning, messaging, and value propositions for products or solutions.

• Experience in executing product launches and structured go-to-market plans that align with commercial goals.

• Strong collaboration skills, with a history of cross-functional work with Product, Sales, and Marketing teams.

• Commercial acumen with an understanding of pipeline generation and revenue impact.

• Experience in creating sales enablement materials and supporting demand generation efforts.

• Comprehensive understanding of CRM, marketing automation, and performance measurement frameworks.

• Exceptional written, verbal, and presentation skills with the capability to convey complex ideas clearly and confidently.

• A degree or higher in Marketing, Business, Communications, or a related field (preferred).

• Experience in technology/SaaS (preferred).

• Familiarity with the Workday ecosystem (preferred).

🏝️ Benefits

• People-first culture.

• Support for growth and development.

• Commitment to diversity, equity, and inclusion.

• Accommodations and adjustments during the recruitment process.