Senior Product Marketing Manager, VoC, Competitive Intelligence

This is a fully remote position, open to applicants in United States.

📋 Description

• Leverage customer insights and competitive research to work alongside product and marketing teams in crafting effective product marketing strategies.

• Provide guidance and mentorship to junior team members.

• Create compelling product messaging and content to influence market perception and improve storytelling.

• Strategize and coordinate go-to-market initiatives for new product releases.

• Execute product launch activities in collaboration with cross-functional teams.

• Assess and monitor product performance during and after launches, adjusting strategies based on received feedback.

• Supply Sales and Customer Success teams with resources and narratives to effectively convey product value.

• Oversee post-launch optimization efforts in response to market dynamics and emerging opportunities.

• Conduct customer research, formulate strategies, gather requirements, and manage asset production with cross-functional teams.

⛳️ Requirements

• A minimum of 7 years’ experience in Product Marketing or a related discipline.

• Bachelor's degree in Marketing, Business Administration, a related field, or equivalent professional experience.

• Proven experience in planning and executing integrated go-to-market campaigns across various marketing channels.

• Strong understanding of go-to-market strategies, methodologies, and tactics.

• Demonstrated ability to collaborate across functions to meet shared KPIs.

• Experience in enhancing team efficiency or output quality through the strategic implementation of AI tools and automation.

• Familiarity with small business owners, particularly in home service trades, is preferred.

• Exceptional copywriting skills with the capacity to distill complex information into clear insights.

• A strong sense of empathy for the customer.

• Innovative problem-solving skills and a proactive approach to experimentation and learning.

• Excellent verbal and written communication abilities.

• Strong attention to detail and promptness.

• A diverse background with a mix of cross-functional interests or a deep specialization in a particular area.

• Personal resilience to learn from the ground up and thrive in uncertain situations.

🏝️ Benefits

• Comprehensive medical, dental, vision, life, and disability insurance.

• 401(k) retirement plan.

• Paid holidays.

• Flexible paid time off, available as needed.

• Equity in a fast-growing startup.

• Monthly technology reimbursements.

• Employee assistance program.

• Flexible time off policy.

• Paid parental leave.

• Additional company benefits.