Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Translate the approved positioning for Axway’s AI Gateway and the broader Amplify platform into compelling product narratives, messaging tailored to various personas, unique value propositions, and customer use cases.

• Clearly convey AI governance in conjunction with API Management, multi-pattern integration, and enterprise service discovery, ensuring product boundaries are not confused and capabilities are accurately represented.

• Modify narratives to cater to both technical and business buyers, including CIOs, CISOs, architects, AI leaders, and integration teams.

• Take ownership of designated product marketing workstreams for launches and releases, which encompass messaging, market-facing materials, FAQs, customer use cases, commercial readiness, and communications for the field.

• Collaborate effectively with Product Management, Sales, Field Marketing, and partner teams to deliver comprehensive assets within agreed timelines.

• Conduct research, outline, write, refine, and produce white papers, solution briefs, product presentations, value decks, articles, and campaign source content.

• Develop evidence-based customer stories and technical proof points through interviews with product experts, field teams, and customers.

• Transform strategic briefs into actionable plans, gather inputs, address routine challenges, coordinate reviews, and produce final outputs with minimal oversight.

• Utilize field feedback, analyst research, competitor insights, and customer observations to suggest enhancements.

• Create pitch decks, sales strategies, competitive talk tracks, demo narratives, solution briefs, objection-handling guides, FAQs, and value-selling frameworks.

• Lead enablement workshops and launch-readiness briefings, promote material usage, and collect feedback from the field.

• Manage competitive intelligence across AI gateways, API Management, and integration markets, including vendor profiles, comparison matrices, battlecards, and updates.

• Leverage competitor analysis, customer objections, and win/loss discussions to refine positioning, objection responses, and support for deals.

• Collaborate with account teams and solution engineering to understand deal friction, buyer priorities, and sector-specific requirements.

• Maintain an enablement library, track field adoption, and phase out outdated materials.

⛳️ Requirements

• 8+ years of experience in enterprise B2B product marketing or enterprise technology marketing.

• Significant direct responsibility for Product Marketing deliverables.

• Proven experience in positioning complex enterprise software within competitive or emerging sectors.

• Exceptional proficiency in professional English writing and editing.

• Ability to present personally created product marketing assets for executive, business, and technical audiences.

• Technical expertise to collaborate with enterprise architects, product managers, and engineers on APIs, AI governance, or integration platforms.

• Practical experience in executing product launches and GTM content for enterprise software.

• Experience in creating sales or customer-facing materials.

• Demonstrated ability to work autonomously, prioritize effectively, and reliably deliver across multiple concurrent workstreams.

• Experience in building field enablement assets and conducting training or workshops for enterprise Sales, pre-sales, or channel teams.

• Hands-on competitive intelligence experience in producing battlecards, vendor differentiation, and objection guidance informed by deal or win/loss insights.

🏝️ Benefits

• Health coverage

• Retirement plans

• Paid time off

• Flexible work

• Career development

• Competitive pay

• Global culture perks