Senior Product Marketing Manager – Sustainability SaaS

This is a fully remote position, open to applicants in Finland, +1 more country.

📋 Description

• Engage regularly with users and purchasers to gain insight into their requirements, criteria, and decision-making processes when selecting and acquiring products.

• Identify and prioritize specific subsegments for each product offering that is launched.

• Create product positioning and messaging that resonate effectively with target buyers.

• Analyze the buyer’s optimal alternatives, the implications of inaction, and available competitive or substitutive solutions.

• Strategize product and version upgrade launches and oversee their execution.

• Assist sales channels by providing training on buyer and user challenges as well as customer business scenarios.

• Enhance sales win rates for targeted products and meet new product launch adoption and sales goals.

• Contribute to product marketing strategies alongside commercial teams.

• Ensure alignment among teams to maintain cohesive narratives, strategies, and consistent market positioning.

⛳️ Requirements

• A minimum of 7 years of product marketing experience (or a closely related field) in software or a relevant industry.

• Strong capability to work with complex, engineering-driven products.

• Exceptional written and verbal communication abilities.

• Skill in articulating positioning and messaging that resonates with target audiences.

• Business acumen to assess the feasibility of approaches or positioning and their potential impact on metrics.

• Proficiency in leveraging AI effectively within your workflow to enhance collective productivity.

• Strong collaboration skills to achieve results with all internal stakeholders.

• Market research expertise, including competitive analysis and customer insights.

• Familiarity with sustainability concepts in the construction or manufacturing sectors, including understanding LCA and EPD, is a plus.

• A proactive, results-oriented mindset and a hands-on approach.

• Proficiency in both spoken and written English, as it is the working language.

🏝️ Benefits

• Significant autonomy and flexible working hours, with the option for remote work.

• Competitive salary package.

• Opportunities for professional growth and development.

• Engaging technical challenges and substantial responsibility, allowing you to see the impact of your efforts.

• A supportive, effective, and mission-driven team.

• A flexible and friendly work atmosphere.

• A high degree of autonomy and ownership in your role.