Senior Product Marketing Manager, Platform

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of monthly releases and quarterly go-to-market launches for Platform Services offerings, managing everything from strategy to execution.

• Develop strategic go-to-market plans in partnership with teams from Product Management, Partners, Marketing, Enablement, Pricing & Packaging, Sales, and Post-Sales.

• Acquire in-depth knowledge of the Outreach AI Revenue Platform and its best practices.

• Work closely with the Partner team to pinpoint strategic partner integrations and co-marketing opportunities.

• Assess the competitive landscape and craft value propositions, positioning, and messaging.

• Produce launch content packages for every release.

• Collaborate on content for events, including product videos, demos, training materials, case studies, campaigns, and public and analyst relations.

• Relay customer feedback to Product and leadership to guide roadmap priorities and recommendations.

• Utilize AI to condense customer and market insights, and to draft and enhance launch messaging and enablement materials.

• Articulate the AI capabilities of the Outreach platform to customers, partners, and go-to-market teams.

⛳️ Requirements

• Minimum of 6 years of experience in enterprise platform software, with a focus on a highly technical product area that encompasses governance, interoperability, security, and integration.

• Proven expertise in defining and implementing go-to-market strategies.

• Strong background in product marketing, including messaging and positioning, market enablement for GTM teams, customer and event presentations, product launches, and event content.

• A curious mindset regarding AI, along with a history of quick learning and adaptation.

• Practical experience experimenting with AI tools to enhance research, creation, and launches.

• Demonstrated ability to influence and align stakeholders without having direct authority.

• Data-informed decision-making skills.

• Capability to narrate clear, compelling, value-based stories about complex topics.

• Ability to grasp the broader picture while also focusing on details.

• Comfort with rapid changes and the ability to adapt quickly.

• No specific educational credentials required.

🏝️ Benefits

• Flexible time off.

• 401k plan to assist in future savings.

• Comprehensive medical, dental, and vision coverage for full-time employees and their dependents.

• A parental leave program offering options for a paid night nurse and a gradual return to work.

• Benefits for infertility and assisted reproductive services.

• Employee referral bonuses.

• Snacks and beverages available in the office, along with enjoyable events to celebrate.

• Programs focused on diversity and inclusion that support employee resource groups.

• Incentive compensation.

• Bonus opportunities.

• Restricted stock units.