Senior Product Marketing Manager – QuickBooks Migration

This is a fully remote position, open to applicants in Serbia, +1 more country.

📋 Description

• Take charge of the positioning and messaging for the QuickBooks Graduates program.

• Craft narratives that distinguish Acumatica’s cloud ERP platform from QuickBooks and other accounting and ERP tools for small businesses.

• Develop messaging tailored to specific industries and micro-verticals such as construction, manufacturing, distribution, and professional services.

• Generate thought leadership materials leveraging insights from customers, industries, and markets.

• Assist in the comprehensive go-to-market strategies for QuickBooks Graduates campaigns.

• Collaborate with customer advocacy teams to enhance customer stories and video content.

• Work together with product, sales, and industry/vertical teams on roadmaps, priorities, and capabilities relevant to QuickBooks migration.

• Utilize performance data and analytics to enhance content and assess campaign effectiveness.

• Write video scripts, conduct light video editing, and create comparison, overview, and product demonstration videos.

• Manage website messaging, comparison guides, datasheets, infographics, brochures, and other marketing enablement materials.

• Assist in release planning and ensure alignment among internal and external teams regarding positioning.

• Support trade shows, industry events, partner and customer gatherings, presentations, webinars, and thought leadership sessions.

• Translate product functionalities and advantages into value propositions for small business buyers.

⛳️ Requirements

• A minimum of 3–5 years of experience in product marketing.

• In-depth understanding of small business accounting software, including QuickBooks or similar solutions.

• Familiarity with ERP business management systems, accounting processes, business technology, and B2B marketing strategies.

• Experience in marketing within the construction, manufacturing, distribution, or professional services sectors is advantageous.

• Educational qualifications in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field.

• Exceptional writing skills.

• Capability to clearly articulate complex features and convert technical ERP functionalities into benefits for small business owners.

• An analytical and creative approach to messaging.

• Strong organizational skills and ability to multitask.

• Excellent communication abilities.

• Preferred experience with marketing technologies such as WordPress, Jasper or similar AI tools, Camtasia, Asana, CRM applications, SharePoint, and Wistia.

• Direct experience with QuickBooks Online or Desktop is a significant advantage.

• Willingness to collaborate and thrive in a fast-paced environment.

🏝️ Benefits

• Eligibility for annual bonuses.

• Stock option eligibility.

• Sales incentive eligibility for specific roles.

• Medical, dental, and vision insurance provided for US-based employees and their dependents.

• Employer-sponsored short-term and long-term disability coverage.

• Employer-funded basic life insurance coverage.

• 401(k) plan with employer matching.

• Flexible time off policy.

• Sick and safe leave available.

• Emphasis on work/life balance.

• Opportunities for professional and financial growth.

• Option for remote work.