Senior Product Marketing Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Take ownership of positioning, messaging, and go-to-market strategies for designated solutions.

• Create narratives that link attack-surface visibility, threat intelligence, business context, and remediation to enhanced cyber resilience.

• Communicate Bitsight’s value proposition across enterprise, third-party, fourth-party, and supply-chain exposure.

• Simplify intricate technical capabilities into clear customer outcomes tailored for executive, risk, and technical audiences.

• Collaborate with Product Management to gather customer, market, and competitive insights that inform product strategy and roadmap decisions.

• Spearhead cross-functional launches encompassing strategy, messaging, content creation, enablement, campaigns, and market activation.

• Develop messaging frameworks, presentations, solution briefs, web content, sales plays, competitive guidance, and thought leadership materials.

• Provide Sales and partners with essential knowledge, tools, and proof points.

• Enhance understanding of buyers, use cases, competitors, market trends, and emerging AI-driven security challenges.

• Connect with customers, analysts, and industry influencers to bolster market credibility and shape category perception.

• Assess impact through metrics such as adoption, pipeline, competitive performance, and revenue contribution.

• Influence how the market perceives and adopts Bitsight’s cyber risk intelligence solutions.

• Drive product strategy and foster measurable adoption, pipeline growth, and overall expansion.

⛳️ Requirements

• Over 7 years of experience in B2B product marketing, technical marketing, product management, or a comparable go-to-market role.

• Significant experience in cybersecurity, ideally in exposure management, attack-surface management, vulnerability management, threat intelligence, security operations, or third-party risk.

• Proven track record in creating differentiated positioning, leading product launches, and empowering enterprise sales teams.

• Capacity to grasp technical products and distill complexity into succinct, engaging narratives.

• In-depth knowledge of enterprise cybersecurity buyers, their workflows, and market dynamics.

• Outstanding writing, presentation, and executive communication capabilities.

• Strong cross-functional leadership skills with the ability to influence without direct authority.

• Strategic mindset with the ability to formulate strategies and execute accordingly.

• Genuine curiosity about AI and its implications for security threats, security operations, and product marketing.

🏝️ Benefits

• Bonus or commission plan.

• Equity grant.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Paid parental leave.

• Flexible time off.

• 401(k) plan with opportunities for employee and company contributions.

• Life insurance.

• Disability insurance.

• Tuition reimbursement.

• Inclusive culture.

• Reasonable accommodations for qualified individuals with disabilities or based on a sincerely held religious belief.