Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Specify how Personify Health’s Wellbeing solutions will be presented in the marketplace and aligned with buyer requirements.

• Convert product features, market research, and customer demands into effective positioning, messaging, go-to-market (GTM) strategies, and commercial content.

• Cultivate a deep understanding of the Wellbeing market, key segments, buyer personas, customer expectations, industry trends, sales processes, and competitive landscape.

• Integrate insights from win/loss analyses, sales discussions, customer feedback, analyst perspectives, and competitive intelligence.

• Create distinctive positioning, messaging, value propositions, supporting evidence, and narratives for buyers.

• Plan and implement GTM strategies for new solutions, product releases, enhancements, packaging modifications, and commercial initiatives.

• Collaborate with the Product team on roadmap discussions, launch strategies, commercial narratives, and enablement plans.

• Design and initiate GTM readiness for Sales, Sales Account Executive (SAE), Account Management, Customer Business Representatives (CBR), and other customer-facing teams.

• Develop and sustain enablement materials, including talk tracks, objection handling guides, competitive insights, discovery questions, presentations, demos, FAQs, proposal language, and training content.

• Produce and maintain solution narratives, sales presentations, one-pagers, case study contributions, demo scripts, website and campaign materials, event messaging, proposal content, customer communications, and executive-ready documentation.

• Coordinate with Product, Marketing, Enablement, Sales, SAE, Account Management, Operations, Legal, Finance, and other stakeholders.

• Lead working sessions, document decisions, manage interdependencies, and ensure clarity across initiatives.

• Define, monitor, and report on product marketing performance metrics.

• Utilize results to refine messaging, enhance enablement, prioritize updates, and strengthen GTM strategies.

• Exemplify Personify Health’s core values and undertake additional responsibilities as assigned.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, Healthcare Administration, or a related field; an MBA or advanced degree is a plus.

• Over 5 years of experience in product marketing, solution marketing, GTM, sales enablement, or related B2B marketing roles.

• Proven experience in managing positioning, messaging, launch strategies, and commercial content development.

• Experience in healthcare, employee wellbeing, health plans, benefits, navigation, advocacy, digital health, or closely related markets is required or highly preferred.

• Capacity to collaborate effectively with Product, Enablement, Sales, Account Management, and cross-functional teams.

• Competence in developing benefits-focused messaging, buyer personas, competitive positioning, commercial narratives, sales tools, launch materials, and customer-facing content.

• Strong knowledge of the healthcare, wellbeing, benefits, employer, consultant/broker, and health plan purchasing dynamics.

• Exceptional storytelling capabilities.

• Strong skills in GTM planning.

• Ability to influence others without direct authority.

• Experience in creating field-ready enablement resources, such as sales presentations, talk tracks, competitive insights, objection handling guides, FAQs, demo support, proposal inputs, and training materials.

• Analytical mindset adept at utilizing market research, sales feedback, campaign performance, content usage, and win/loss insights.

• Excellent project management abilities.

• Outstanding written, verbal, and presentation skills.

• Proficient in Microsoft Office Suite, particularly PowerPoint.

• Capability to remain in a stationary position for extended periods and operate a computer and office productivity tools.

🏝️ Benefits

• Competitive base salary and benefits starting from day one.

• Comprehensive medical and dental coverage through our own health solutions.

• Unlimited paid time off (PTO).

• Mental health support services.

• Retirement planning options.

• Financial protection benefits.

• Opportunities for professional development with clear career progression and learning budgets.

• A mission-driven culture where diverse perspectives create a significant impact.

• Wellness programs.

• Additional employee perks.