Senior Product Marketing Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Take ownership of positioning, messaging, and the go-to-market strategy for designated solutions.

• Create narratives that link attack-surface visibility, threat intelligence, business context, and remediation to enhanced cyber resilience.

• Clearly convey Bitsight’s value across enterprise, third-party, fourth-party, and supply-chain exposures.

• Simplify complex technical capabilities into understandable customer outcomes for executive, risk, and technical audiences.

• Collaborate with Product Management to incorporate customer, market, and competitive insights into product strategy and roadmap decisions.

• Oversee cross-functional launches, guiding strategy and messaging through content creation, enablement, campaigns, and market activation.

• Develop messaging frameworks, presentations, solution briefs, web content, sales plays, competitive guidance, and thought leadership materials.

• Provide Sales and partners with the knowledge, tools, and proof points necessary to succeed.

• Acquire insights into buyers, use cases, competitors, market trends, and emerging AI-driven security challenges.

• Engage with customers, analysts, and industry influencers to enhance market credibility and influence category perception.

• Assess impact through metrics such as adoption, pipeline, competitive performance, and revenue contribution.

• Collaborate across Product, Sales, Marketing, and Customer Success teams to promote adoption, pipeline growth, and overall business expansion.

⛳️ Requirements

• Over 7 years of experience in B2B product marketing, technical marketing, product management, or a similar go-to-market position.

• Relevant experience in cybersecurity, particularly in exposure management, attack-surface management, vulnerability management, threat intelligence, security operations, or third-party risk.

• Proven track record in developing distinct positioning, spearheading product launches, and empowering enterprise sales teams.

• Capability to grasp technical products and distill complexity into concise, engaging narratives.

• Strong understanding of enterprise cybersecurity buyers, their workflows, and market dynamics.

• Outstanding writing, presentation, and executive communication abilities.

• Effective cross-functional leadership skills with the capacity to influence without direct authority.

• Strategic mindset with a readiness to formulate strategies and execute the necessary actions.

• Keen interest in AI and its implications for security threats, security operations, and product marketing.

• Commitment to equal employment opportunities regardless of gender identity, race, nationality, religion, sexual orientation, protected veteran status, or disability.

• Adherence to applicable citizenship and immigration-status employment practices.

🏝️ Benefits

• Eligibility for bonus or commission plans.

• Equity grants available.

• Medical insurance coverage.

• Dental insurance provided.

• Vision insurance included.

• Paid parental leave offered.

• Flexible time off policy.

• 401(k) plan with contribution opportunities for both employees and the company.

• Life insurance options.

• Disability insurance coverage.

• Tuition reimbursement available.

• Supportive and inclusive culture.

• Reasonable accommodations for qualified individuals with disabilities or based on sincerely held religious beliefs.