Senior Product Marketing Manager, Platform

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the overall positioning for the Chainalysis platform.

• Define and refine the Chainalysis value proposition and differentiation.

• Create messaging for consistent application by go-to-market teams.

• Manage competitive positioning and offer actionable insights to deal teams.

• Develop lifecycle campaigns focused on onboarding, activation, expansion, and renewal.

• Identify patterns for cross-selling and upselling, creating supporting plays and resources.

• Articulate the commercial model in terms understandable to customers.

• Lead go-to-market strategies for launches across the entire portfolio.

• Generate strategic content such as first-call presentations, value maps, discovery frameworks, ROI narratives, objection handling techniques, and sales plays.

• Collaborate with Product, Product Marketing, GTM, and Enablement teams to produce field tools.

• Utilize churn, win-loss analysis, field feedback, and competitive insights to enhance positioning.

• Assess outcomes that reflect business health.

⛳️ Requirements

• Over 8 years of experience in product, solutions, industry, or B2B enterprise technology marketing.

• Proven track record of building a new proposition, segment, or business line from the ground up.

• Experience in developing positioning that integrates multiple capabilities into a cohesive value narrative.

• Background in designing lifecycle campaigns or expansion programs, with ownership of messaging and mechanics.

• Exceptional writing skills and a strong editorial sense.

• Proficient in crafting headlines, persuasive narratives, practical sales content, and executive-level messaging.

• Comfortable navigating ambiguous, multi-stakeholder initiatives across Product, Sales, technical and revenue teams, as well as senior leadership.

• Preferred: familiarity with blockchain, digital assets, or crypto-native financial infrastructure.

• Preferred: experience in marketing AI-driven products, data platforms, intelligence products, cybersecurity, or risk and compliance technology.

• Preferred: knowledge of consumption- or usage-based pricing and packaging models.

• Must be legally authorized to work for any employer in the United States without restrictions.

• Visa sponsorship is not available.

🏝️ Benefits

• Equity.

• Bonus.

• Remote work opportunities.

• Reasonable accommodations provided during the interview process.

• Initiatives focused on diversity and inclusion.