GTM Marketer

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Take charge of and expand the company's lead generation efforts, focusing on high-volume cold email outreach.

• Implement cold email campaigns that surpass 100,000 emails each month.

• Oversee and enhance the use of Instantly and Scaledmail, with a potential shift to SmartLead.

• Track deliverability, inbox positioning, reply rates, and overall campaign effectiveness.

• Uphold email infrastructure, authentication, and best practices for deliverability.

• Create targeted prospect lists utilizing Apollo, Clay, scraping tools, and enrichment processes.

• Leverage Claude and various AI technologies for copywriting, sequencing, list preparation, and quality control.

• Manage Google Ads campaigns with an initial budget of around $10,000 per month, increasing to $30,000 during peak periods.

• Optimize paid campaigns for qualified lead generation while monitoring return on ad spend (ROAS).

• Develop and maintain HubSpot workflows, nurturing sequences, automated email campaigns, and lifecycle triggers.

• Enhance marketing-to-sales transitions, lead nurturing, and follow-up processes through automation.

• Create AI agents and automated functionalities within HubSpot and the overall marketing technology ecosystem.

• Automate quote generation and other repetitive operational tasks.

• Design AI phone agents for rapid lead response and general inquiries.

• Integrate physical direct mail when it adds value.

• Aid in boosting organic visibility through content creation, on-page SEO, and initiatives to build authority.

• Maintain dashboards and compile weekly reports on campaign performance and lead generation.

• Analyze performance metrics, pinpoint bottlenecks, and inform marketing strategies.

• Work directly with the CEO and Head of Operations.

⛳️ Requirements

• Candidates must reside in LATAM, Africa, or Eastern Europe.

• Must be available to work from 9:00 AM to 5:00 PM PST / U.S. business hours coinciding with the client’s time zone.

• Proven track record of managing cold email campaigns that exceed 100,000 emails monthly, with measurable deliverability and response rates.

• Hands-on experience in building prospect lists using Apollo, Clay, scraping tools, and enrichment workflows.

• Demonstrated success in managing Google Ads campaigns with quantifiable ROAS outcomes.

• Experience in creating HubSpot workflows, nurturing campaigns, and automated email sequences.

• Practical experience with AI tools and developing AI agents or automated workflows.

• Strong understanding of cold email infrastructure, deliverability, authentication, copywriting, and sequencing.

• Ability to diagnose and improve underperforming outbound campaigns through structured enhancements.

• Proficiency in using Instantly, Scaledmail, or SmartLead.

• Solid grasp of Google Ads optimization, budget management, and performance metrics related to ROAS.

• Capability to connect outbound prospecting, paid advertising, CRM workflows, and automation into a cohesive lead generation system.

• Strong analytical abilities to interpret campaign dashboards and performance indicators.

• Skill in developing and executing AI-powered workflows.

• Aptitude for independently identifying issues, recommending solutions, and implementing enhancements.

• Excellent organizational skills with the capability to manage several marketing initiatives simultaneously.

• A proactive, ownership-driven mindset.

• Ability to collaborate effectively with leadership and present data-driven recommendations.

• Proficiency in English sufficient for professional communication.

• Resume must be submitted in English and PDF format.

• Completion of the application form and submission of a video demonstrating skill sets is required.

🏝️ Benefits

• Incentives based on performance, linked to mutually agreed-upon goals.

• Significant level of autonomy in the role.

• A dedicated budget for marketing purposes.

• Opportunities to explore AI and automation technologies.

• A long-term career opportunity.

• Fully remote work environment.