Product Marketing Manager – Launches, Core Platform

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the launch calendar and oversee the execution of weekly product drops and monthly releases.

• Manage timelines, responsible parties, deliverables, product readiness, and messaging strategies.

• Develop a distinctive weekly drop program featuring innovative creative formats.

• Highlight new capabilities, enhancements, and underutilized existing features.

• Collaborate with product marketers on target audiences, customer advantages, and intended actions.

• Create compelling copy, record demonstrations, and produce videos, carousels, and basic visual assets.

• Work together on product unveilings, walkthroughs, and shareable launch formats.

• Coordinate social media, email, in-app notifications, and additional launch activities with Growth, Lifecycle, and channel stakeholders.

• Establish metrics for launch success, evaluate reach, engagement, activation, and adoption, and enhance future launches.

• Lead product marketing for the platform team in collaboration with Product.

• Convert technical and behind-the-scenes improvements into customer value.

• Own the platform's positioning and messaging.

• Conduct research, gather feedback from Sales and Customer Success, and evaluate competitive strategies.

• Partner with Lifecycle and Customer Success teams to enhance communications and education efforts.

• Provide customer-facing teams with demos, talking points, and FAQs.

• Monitor adoption rates and feedback alongside the Product team.

⛳️ Requirements

• Minimum of 5 years of experience in product marketing, launch marketing, integrated campaigns, or a similar role.

• Experience with B2B SaaS, consumer software, or D2C/e-commerce brands is preferred.

• Proven track record of managing launches from concept to execution.

• Strong creative instincts with the ability to craft compelling written content, short-form videos, product demonstrations, and visual narratives.

• Proficient in utilizing AI for research, ideation, content creation, and developing repeatable workflows.

• Solid understanding of product marketing fundamentals, including customer research, positioning, and translating features into customer benefits.

• Comfortable learning software and demonstrating it through recorded or on-camera presentations.

• Excellent project management and collaboration capabilities.

• Ability to handle overlapping timelines, resolve obstacles, and ensure accountability.

• Strong judgment regarding scope and measurement.

• Particularly relevant experience includes recurring content series, product launches, or collaborations with creators.

• Especially relevant: marketing to e-commerce operators or engaging with their tools and communities.

🏝️ Benefits

• Comprehensive medical coverage.

• 401(k) plan with a company match of up to 3%.

• 30 days of paid time off accrued monthly after the initial 30 days of employment.

• Five sick days.

• Nine paid company holidays.

• Paid parental leave for eligible employees.