Senior Product Marketing Manager, Literacy

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement marketing strategies for core and supplemental literacy products.

• Create product positioning, messaging, value propositions, and competitive differentiation.

• Perform market and competitive analysis, which includes attending events and engaging in customer ride-alongs.

• Collect and synthesize insights from various functions to enhance product narratives and facilitate launches.

• Work closely with Product Development to ensure marketing materials align with product features and educator requirements.

• Develop and present marketing materials and playbooks, including printed materials, thought leadership articles, and digital resources.

• Carry out go-to-market strategies for both new and existing literacy products.

• Ensure readiness and coherence across Sales, Regional Marketing, Enablement, and Service teams.

• Assist in state curriculum adoption initiatives by providing market insights, competitive evaluations, and messaging support.

• Establish relationships with Sales teams, implementation partners, authors, advisors, and industry stakeholders.

• Monitor success metrics to enhance messaging, positioning, marketing strategies, and campaign performance.

• Report directly to the Associate Vice President of Product Marketing – Literacy.

⛳️ Requirements

• Familiarity with the K–12 literacy curriculum market and classroom instruction methodologies.

• Dedication to education and enhancing learning experiences through high-caliber literacy solutions.

• Proven track record in executing product marketing projects that boost awareness, adoption, and growth.

• Over 5 years of experience in K–12 core curriculum product marketing in educational publishing or education technology sectors.

• Experience collaborating across functions with Product, Marketing, Sales, and Service teams.

• Bachelor’s degree is mandatory.

• Master’s degree is preferred.

• Bilingual proficiency in English and Spanish is a plus.

• Capability to translate directives and priorities into clear, effective marketing deliverables.

• Strong analytical abilities and problem-solving skills.

• Excellent organizational and project management skills.

• Proficient in both written and verbal communication.

🏝️ Benefits

• Company bonus plan.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Basic life insurance.

• 401(k) plan with employer matching.

• Flexible vacation and sick leave policy.

• Twelve paid holidays.

• Winter office closure between Christmas and New Year's.

• Additional perks and benefits.