Product Marketing Manager, AI

This is a fully remote position, open to applicants in Nebraska.

📋 Description

• Oversee go-to-market strategy for AI capabilities and wider platform initiatives.

• Ensure alignment between product, sales, marketing, and customer success regarding launch objectives, timelines, and customer benefits.

• Craft messaging and positioning that translates AI capabilities into tangible advantages for contractors.

• Collaborate with product managers, sales leaders, demand generation, and customer success on product marketing strategies.

• Develop sales enablement tools and content to facilitate customer discussions and advance opportunities.

• Transform customer insights into messaging, campaigns, and programs tailored for builders and remodelers.

• Promote feature adoption through customer success initiatives and marketing content and programs.

• Become a subject matter expert on Buildertrend’s platform and its AI-driven capabilities.

• Create thought leadership and competitive content focused on construction technology.

• Utilize AI tools mindfully while ensuring quality and accuracy.

⛳️ Requirements

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent experience.

• 3 to 6 years of product marketing experience in the B2B SaaS sector.

• Proven experience in launching products or features while consistently delivering high-quality work on time.

• Previous background in construction technology, field service, vertical SaaS, or positioning AI-driven products for nontechnical audiences is advantageous.

• Strong skills in messaging and positioning.

• Experience collaborating with sales and customer success teams to create practical tools and content.

• Ability to gather feedback from the organization, align teams around a shared direction, and progress work with minimal structure.

• Capacity to balance immediate priorities with long-term product marketing initiatives.

• Curiosity about customers and a deep understanding of builders’ and remodelers’ needs.

• A portfolio or examples showcasing product launches, messaging, sales enablement materials, or other product marketing work.

• Excellent written and verbal communication abilities.

• Proficiency in synthesizing information, articulating ideas clearly, and adapting details for various audiences.

🏝️ Benefits

• Comprehensive health packages, including medical, dental, and vision coverage.

• Life insurance.

• Short- and long-term disability benefits.

• 401(k) plan with matching contributions from Buildertrend.

• Generous paid time off.

• 11 paid holidays.

• Personal days.

• Parental leave.

• Paid sabbaticals.

• Volunteer time off.

• Wellness program.

• Onsite fitness center.

• Flexible hybrid or remote work opportunities.

• Technology reimbursement for home-office technology expenses.

• Complimentary daily lunches at the HQ office.

• Monthly team events.