Director, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee product marketing for PAX’s device and consumables portfolios.

• Identify product audiences, consumer needs, value propositions, and the roles within the portfolio.

• Transform consumer insights, category trends, and business data into recommendations for the product roadmap and business cases.

• Develop strategies for portfolio architecture, pricing, and lifecycle management.

• Take ownership of the go-to-market strategy for new products, line extensions, relaunches, and significant portfolio initiatives.

• Specify launch audiences, positioning, channel strategy, commercial requirements, and metrics for success.

• Generate insight-driven briefs that align Product, Creative, Brand, E-commerce, Sales, Trade Marketing, Communications, Operations, and Finance.

• Adjust launch plans for e-commerce, domestic and international wholesale, and licensed dispensaries.

• Provide sales teams and channel partners with compelling product narratives, training, and tools.

• Oversee the ongoing commercial health of products, lifecycle strategies, and profitability.

• Monitor revenue, distribution, velocity, conversion rates, consumer feedback, and profitability.

• Identify lifecycle opportunities including pricing, promotions, bundles, refreshes, market expansion, repositioning, and end-of-life strategies.

• Lead business reviews both post-launch and on an ongoing basis.

• Establish repeatable processes for product launches and lifecycle management.

⛳️ Requirements

• 8–12+ years of experience in product marketing, portfolio strategy, or commercialization.

• Proven track record in managing complex product launches across various channels, markets, or business models.

• Extensive experience with consumer insight, segmentation, positioning, messaging, consumer-facing product copy, pricing, and go-to-market strategy.

• Ability to convert consumer needs and technical product details into distinct, commercially viable narratives.

• Experience collaborating with Product, Sales, Creative, Operations, and Finance teams.

• Strong commercial acumen and analytical judgment.

• Excellent communication skills with the capacity to influence leaders and cross-functional teams.

• Capability to provide structure, clarity, and drive in a fast-paced environment with shifting priorities.

• Hands-on approach and readiness to work at both strategic and executional levels.

• Background in consumer tech, CPG, wellness, cannabis, or another regulated sector.

• Familiarity with wholesale, retail, DTC, and/or dispensary channels.

• Genuine passion for cannabis consumers and a commitment to shaping the future of the category.

🏝️ Benefits

• Equity.

• Reasonable accommodations for individuals with disabilities during the application, interview, and employment processes.

• Additional benefits are mentioned but not specified in the posting.