Director of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the positioning and messaging for Nametag's primary identity verification platform and solutions.

• Uphold and implement the company's messaging and style guide.

• Convert product features into messaging tailored for CISOs, leaders in security/IAM, IT leaders, and helpdesk managers.

• Manage go-to-market strategies for new platform and solution modules and features from initiation to launch.

• Create repeatable launch frameworks and monitor success metrics of launches.

• Oversee competitive battlecards and materials that highlight differentiation.

• Conduct research to express differentiation from related categories.

• Develop and sustain sales enablement resources such as one-pagers, talk tracks, discovery questions, objection handling guides, and master decks.

• Provide training for Sales and Solutions Engineering on positioning, features, and competitive insights.

• Collaborate with technology and reseller channels, including ServiceNow, Okta, and Microsoft Entra ID.

• Prepare industry analyst briefings and manage engagement in IAM and identity-verification research and reports.

• Represent Nametag at industry events, webinars, and customer-facing presentations.

• Manage communications regarding pricing and packaging.

• Maintain the ROI/TCO methodology utilized in sales discussions.

• Craft customer stories and case studies with named accounts.

• Refine IT/security ICP and buyer-persona models.

• Track the threat landscape and regulatory developments, translating insights into sales and marketing content.

⛳️ Requirements

• 8+ years of experience in product marketing, including several years at a B2B cybersecurity, identity, or enterprise security software firm.

• Proven track record of owning positioning and messaging for a technical security product, ensuring it withstands scrutiny from CISOs and security/IAM leaders.

• Experience in leading product launches from start to finish, encompassing messaging, sales enablement, and cross-functional collaboration.

• Extensive understanding of enterprise security buyers and B2B security sales processes.

• Ability to articulate technical distinctions, such as authentication versus verification, with precision.

• Strong competitive intelligence capabilities, including the development of accurate and fair battlecards and differentiation frameworks.

• Exceptional writing skills and the ability to maintain consistent terminology and voice.

• A strong sense of ownership in a small, rapidly growing organization.

• Passion for integrating AI tools like Claude into daily workflows.

• Familiarity with the ITSM/IAM integration ecosystem (Okta, ServiceNow, Microsoft Entra ID, Zendesk) is a significant advantage.

• Experience collaborating with industry analysts is a valuable asset.

• Familiarity with sales enablement tools such as HubSpot and the ability to build or maintain ROI/TCO models is a plus.

🏝️ Benefits

• Remote-first: Work from anywhere in the US.

• Quarterly off-sites for in-person collaboration.

• Flexible schedules; work according to your own time zone.

• Meaningful equity ownership.

• Comprehensive health benefits (medical, dental, vision).

• Flexible paid time off.

• Support for quarterly team off-sites and travel.

• Provision of new computer hardware and equipment.

• An inclusive environment where your voice matters and your work instigates change.