CRM and Product Marketing Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Spearhead the CRM and Product Marketing strategy, concentrating on Asaas’s clientele.

• Oversee the comprehensive view of the customer journey: activation, usage, expansion, and retention.

• Direct product distribution to the customer base, ensuring the appropriate product reaches the right customer at the optimal time and through suitable channels.

• Evaluate behavior, usage, engagement, product interactions, and relationship history to guide decision-making.

• Establish, test, and refine the Next Best Offer (NBO) logic.

• Manage integrations and new distribution avenues.

• Recognize bottlenecks, opportunities, and friction points throughout the customer lifecycle.

• Enhance onboarding processes and minimize the time to value for new products.

• Organize and scale CRM and Lifecycle Marketing, including segmentation, automation, personalized journeys, and contextual communications.

• Create and monitor cross-sell, upsell, activation, adoption, and retention initiatives in collaboration with Sales and Customer Success.

• Define, track, and enhance metrics including cohorts, activation, adoption, product penetration, expansion, churn, retention, LTV, and incremental revenue.

• Collaborate with Product, Marketing, Sales, Customer Success, Data, and Engineering to develop scalable experiences and initiatives.

• Summarize results, insights, and recommendations for leadership.

• Optimize the value derived from each customer within the Asaas customer base.

⛳️ Requirements

• Prior experience in growth-in-base, lifecycle, CRM, retention, or cross-sell/upsell in digital product, SaaS, banking, or marketplace sectors.

• Capability to analyze cohorts, usage behavior, LTV, churn, and recurring revenue models.

• Experience in structuring data-driven Next Best Offer/product recommendation logic.

• Proficient with CRM/marketing automation tools and integrations across various systems and channels, including apps, email, push notifications, partners, and APIs.

• Strategic mindset to connect customer behavior, product positioning, and business outcomes.

• Hands-on, data-driven, and results-oriented approach, with strong prioritization abilities.

• Skills in leadership and cross-functional collaboration.

• Preferred: prior experience leading lifecycle/growth-in-base teams or squads.

• Preferred: experience with recommendation/personalization models, such as Next Best Offer and Next Best Action.

• Preferred: experience in launching new distribution channels and technical integrations, such as partner integrations and APIs.

• Preferred: background in high-growth environments or products catering to multiple customer segments.

• 8-hour workday, Monday through Friday.

• Employment under Brazil’s CLT labor regime.

🏝️ Benefits

• Comprehensive medical and dental insurance with no copay.

• Life insurance coverage.

• Assistance for prescription medications.

• Fitness allowance available.

• Four complimentary therapy or nutritionist sessions monthly.

• Quick massage services at headquarters.

• Flexible meal allowance on a Visa card.

• Complimentary food at headquarters.

• Childcare assistance provided.

• Parental support program available.

• Extended maternity and paternity leave offered.

• Access to an in-company training platform.

• Education assistance covering 70% of undergraduate tuition and language course fees, as well as other courses and books.

• Home office allowance provided.

• Work equipment supplied.

• Furniture allowance included.

• Partnership with WOBA for access to coworking spaces across Brazil.

• Day off during the birthday month.

• Happy hour allowance available.

• Referral bonus for new hires.

• Annual performance-based bonus included.

• Stock option plan available.

• No dress code policy.