Senior Product Marketing Manager – Lifecycle & Customer Communications

This is a fully remote position, open to applicants in Arizona, +13 more states.

📋 Description

• Develop and implement a comprehensive Lifecycle strategy and customer communication journey.

• Oversee the communications framework encompassing email, SMS, in-app messaging, and call scripts throughout various funnel stages.

• Create segmentation and targeting models based on user behavior, lead source, intent, lifecycle stage, and telemetry signals.

• Utilize AI for generating content, personalizing creative elements, and optimizing campaigns.

• Collaborate with Product and UX teams to enhance contextual in-app messaging, tooltips, and guided user flows.

• Work alongside Performance Marketing, Brand, Product, Sales & Operations, and Data Science teams to enhance conversion rates.

• Direct cross-functional go-to-market strategies for feature launches, product tiers, and service improvements.

• Identify target audiences, messaging strategies, channels, and success metrics for product introductions.

• Provide Sales, Operations, and Customer Success teams with call scripts, pitch materials, release summaries, and customer playbooks.

• Create frameworks for experimentation, including holdout-based incrementality testing.

• Manage lifecycle marketing platforms and vendor partnerships.

• Implement governance, best practices for deliverability, and scalable operational procedures.

• Collaborate with Legal and Compliance to establish review governance for customer communications.

• Work with Voice of Customer, Marketing, and User Research teams to identify friction points and enhance messaging and product roadmaps.

⛳️ Requirements

• 5-8 years of experience in B2B or B2C Ecommerce/Fintech product marketing, lifecycle marketing, or growth marketing.

• Demonstrated success in managing multi-channel communications including email, SMS, call scripts, and in-app messaging across complex conversion funnels.

• Hands-on experience with customer engagement platforms such as Braze, HubSpot, Customer.io, or Marketo.

• Familiarity with product analytics tools like Amplitude or Mixpanel.

• Experience in leveraging modern AI workflows for content creation and campaign enhancement.

• Strong foundation in holdout testing, incrementality modeling, A/B testing, and translating behavioral telemetry into actionable audience segments.

• Proven success in collaborating with Legal/Compliance, Data Science, Product, and Sales/Operations teams.

• Exceptional skill in crafting high-converting, compliant, and audience-specific messaging.

• Background in Fintech, lending, or heavily regulated industries with strict compliance requirements.

• Experience integrating AI decision-making engines into active marketing automation workflows.

• Proficiency in SQL or BI visualization tools such as Tableau or Looker.

• Reliable attendance, availability, and active participation throughout the entire scheduled shift.

• A pre-employment background check is required as a condition of employment.

🏝️ Benefits

• Eligible for an annual performance-based incentive.

• Equity options available.

• 401(k) retirement plan.

• Generous paid time off including Flexible Time Off (FTO) for all employees.

• 100% paid parental leave for all parents.

• Significantly subsidized medical, dental, and vision plans.

• Fully company-paid mental health, disability, and basic life insurance.

• Optional HSAs with contributions from Caribou HSA.

• FSAs available.

• Supplemental life and health insurance options.

• Legal insurance provided.

• Pet insurance offered.

• Up to $1,000 per year for eligible professional development expenses.

• Employee referral program.