This is a fully remote position, open to applicants in Canada.

📋 Description

• Establish the strategy for product launches and lead go-to-market initiatives, encompassing messaging, positioning, and product differentiation.

• Synchronize efforts between sales, marketing, partners, and customers to align with the product mission and capitalize on revenue opportunities.

• Formulate marketing strategies aimed at enhancing product adoption and driving growth.

• Develop resources for marketing and sales/partner enablement, such as blogs, whitepapers, webinars, demonstrations, and presentations for customers and partners.

• Convey ideas through various mediums including slides, whiteboards, and other innovative methods.

• Convert technological capabilities into tailored messaging for diverse audiences.

• Execute product marketing strategies in collaboration with product management, sales, campaign marketing, public relations, and engineering teams.

⛳️ Requirements

• Bachelor's degree in Computer Engineering, Computer Science, Chemistry, Applied Mathematics, or a related engineering discipline, or equivalent experience (Ph.D. or Master's degree preferred).

• Over 8 years of experience in product marketing and/or product management within software or hardware domains.

• Comprehensive understanding and hands-on experience with CAE, Semiconductor, EDA, or AI-Physics workflows.

• Proven track record in a technology firm defining value propositions and messaging for SDKs or libraries.

• Skilled in storytelling and engaging audiences as part of developing product marketing strategies.

• Capable of setting task-oriented objectives, creating innovative solutions to complex challenges, and identifying unexplored opportunities.

• Proficient in articulating ideas and concepts to team members, customers, partners, and media using clear written and verbal communication skills.

• A portfolio demonstrating successful product launches, campaign initiatives, and samples of writing and presentations (a way to stand out).

• Knowledge of customer insights, competitive analysis, and market research (a way to stand out).