Principal Product Marketing Manager, Competitive

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take charge of GitLab's competitive positioning for AI and agentic software development from start to finish.

• Perform primary landscape evaluations and analyze competitive tools along with developer-level perceptions.

• Transform competitive insights into strategic positions and actions within days.

• Provide guidance to Product on roadmap sequencing influenced by competitive dynamics, evidence, and recommendations.

• Develop competitive resources, strategies, objection handling techniques, and sales approaches against specific competitors.

• Evaluate the effectiveness of competitive sales strategies on win rates.

• Collaborate with Growth and Campaigns on initiatives aimed at displacing competitors and contributing to the pipeline.

• Update Investor Relations, industry analysts, sales teams, and executive leadership on the competitive landscape.

• Define GitLab's unique stance against AI-native competitors in the software development life cycle (SDLC).

• Publish thought leadership pieces on agentic development.

• Evaluate new market entrants and disseminate market-shaping insights throughout the organization.

• Develop partnership strategies based on competitive analysis.

• Equip executives with competitive narratives for discussions with customers and the board.

• Elevate the competitive standards within the Product Marketing Manager team.

• Report to the Senior Director of Product & Solutions Marketing.

⛳️ Requirements

• Demonstrated impact at both organizational and industry levels.

• Extensive domain knowledge in SDLC, DevSecOps, and agentic software development.

• Proven history of enhancing competitive positioning with quantifiable improvements in win rates.

• Proficiency in the AI/agentic coding landscape and familiarity with competitor exposure areas.

• Recognized thought leadership in the industry, including speaking engagements, publications, or advisory roles.

• Experience in briefing executives, investor relations personnel, and industry analysts.

• Capability to quickly form and articulate a well-defined perspective even with incomplete information.

• Excellent communication skills to convey complex technical concepts in straightforward narratives.

• Hands-on experience utilizing AI tools in your workflow.

• Self-motivated, data-driven mindset that leverages win/loss insights for strategic decision-making.

• Willingness to travel as necessary and adhere to the company's travel policy.

🏝️ Benefits

• Comprehensive benefits to support your health, finances, and overall well-being.

• Flexible Paid Time Off.

• Participation in Team Member Resource Groups.

• Equity Compensation and Employee Stock Purchase Plan.

• Growth and Development Fund.

• Parental Leave.

• Option for remote work.