Senior Manager, Product Marketing

This is a fully remote position, open to applicants in India.

📋 Description

• Plan and implement product launches, new features, and significant updates.

• Work in partnership with Product Management, Marketing, Sales, Customer Success, and Professional Services teams.

• Develop marketing materials and content that cater to target Ideal Customer Profiles (ICPs), personas, and essential business challenges.

• Enhance value propositions and create distinct narratives for targeted personas.

• Educate sales, solution consultants, customer success, and professional services teams through training programs.

• Design high-return campaigns in collaboration with Campaign and Demand Generation teams.

• Track campaign performance and suggest corrective measures as needed.

• Perform market research and collect competitive intelligence.

• Analyze data from Salesforce CRM, Gong calls, and GainSight to uncover insights.

• Convert market insights into strategies for product positioning, promotion, and responding to competitors.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related discipline; an MBA is a plus.

• Over 7 years of experience in enterprise SaaS product marketing.

• Previous experience in selling to or working within professional services is highly desirable.

• Demonstrated success in launching and marketing B2B SaaS solutions.

• Strong understanding of enterprise B2B sales cycles and buyer journeys.

• Excellent written and verbal communication skills.

• Capability to simplify complex technical concepts into clear, concise, and persuasive marketing narratives.

• Experience in conducting market research and competitive analysis.

• Ability to extract actionable insights.

• Experience in creating and delivering sales enablement content and training.

• Strategic mindset, analytical skills, and problem-solving abilities.

• Capacity to work remotely, both independently and collaboratively, in a fast-paced and dynamic setting.

• Familiarity with Salesforce, Gong, Seismic, GainSight, and/or Asana is advantageous.

🏝️ Benefits

• A deliberately engaging and collaborative workplace culture.

• Strong emphasis on work-life balance.

• Opportunities to learn from seasoned professionals.

• A vibrant, collaborative, and dedicated team.

• An inclusive working environment.

• Commitment to equal opportunity employment.