Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the product marketing strategy for a range of high-growth solutions, including AI-powered offerings, payment systems, commerce, and other key product initiatives.

• Establish and refine positioning, messaging frameworks, and value propositions that set products apart in the marketplace.

• Facilitate cross-functional planning and coordination for product launches and releases.

• Collaborate with product and commercial leaders to formulate market-informed strategic recommendations.

• Utilize buyer insights, competitive analysis, and market trends to guide roadmap decisions and go-to-market (GTM) strategies.

• Keep track of trends in AI, payments, hospitality technology, digital commerce, and automation.

• Design the GTM strategy, including target demographics, messaging pillars, buyer journeys, launch processes, and commercial preparedness plans.

• Create messaging at the solution level and develop sales enablement initiatives.

• Partner with growth, brand, and sales leadership to execute events, campaigns, and demand strategies.

• Oversee the planning, coordination, and implementation of significant launches and releases.

• Set KPIs, assess success, and relay insights to stakeholders.

• Convert intricate product capabilities into launch strategies, messaging, enablement, and customer-facing materials.

• Provide guidance to product and commercial teams using market insights and strategic recommendations.

• Ensure alignment across product, marketing, sales, and customer success teams.

• Influence stakeholders and facilitate decision-making in line with company goals.

• Mentor junior team members and instill best practices in product marketing.

⛳️ Requirements

• Over 7 years of experience in product marketing, encompassing strategic, market-facing leadership roles.

• Preferred experience in marketing AI, payments, fintech, commerce, hospitality technology, or intricate B2B SaaS solutions.

• Proven track record of translating technical, emerging, or highly complex product capabilities into clear positioning, customer value, sales narratives, and GTM strategies.

• Established ability to develop and implement product marketing strategies across various stakeholders and teams.

• Demonstrated success in influencing senior leadership and aligning cross-functional teams within complex, matrixed environments.

• Strong analytical skills; capable of synthesizing complex market data into straightforward strategic recommendations.

• Exceptional storytelling abilities; skilled at conveying intricate concepts to executive, technical, and customer audiences.

• Experience in creating frameworks and processes that enhance the impact of product marketing across the organization.

• Strong project and program management skills; adept at overseeing multiple high-visibility initiatives concurrently.

• Proficient in CRM, collaboration, and marketing tools (e.g., Salesforce, Microsoft Teams, Marketing Cloud/Pardot).

• Outstanding communication and presentation skills; experienced in engaging senior executives and cross-functional leaders.

• Demonstrated ownership mindset: proactive, accountable, and dedicated to achieving results.

🏝️ Benefits

• Competitive compensation.

• Generous Paid Time Off (25 PTO days).

• 8 hours of Volunteer Time Off (VTO).

• Comprehensive medical, dental, and wellness program.

• 12 weeks of paid parental leave.

• Fully remote work — work from anywhere in the U.S.

• Structured and informal recognition, reward, and acknowledgement programs.