Senior ERP Product Marketing Manager – QuickBooks Migration

This is a fully remote position, open to applicants in Serbia, +1 more country.

📋 Description

• Take charge of the positioning and messaging for the QuickBooks Graduates program.

• Formulate a content strategy aimed at assisting small businesses in transitioning from QuickBooks to cloud ERP.

• Develop unique narratives that highlight Acumatica's value and how it stands out from QuickBooks and other SMB accounting and ERP solutions.

• Create targeted messaging tailored for specific industries and micro-verticals such as construction, manufacturing, distribution, and professional services.

• Generate thought leadership materials based on customer profiles, industry insights, and market analysis.

• Aid in the comprehensive go-to-market strategies for QuickBooks Graduates campaigns.

• Collaborate with customer advocacy to amplify customer stories and videos featuring businesses that have transitioned from QuickBooks.

• Work alongside product, sales, and industry/vertical teams to align on roadmaps, priorities, and capabilities pertinent to QuickBooks migration.

• Leverage performance data and analytics to inform strategy, refine content, and assess the effectiveness of campaigns.

• Craft video scripts, conduct light video editing, and create product overviews, comparisons, and point-and-click demo experiences.

• Ensure messaging on the website, including comparison guides, datasheets, infographics, brochures, and related program materials, is up to date.

• Assist in release planning and ensure alignment on positioning as offerings evolve.

• Support various events such as trade shows, industry conferences, partner and customer gatherings, presentations, webinars, and thought leadership sessions.

• Convert product functionalities and benefits into meaningful value for small business buyers through program and industry-specific messaging.

⛳️ Requirements

• At least three to five years of experience in product marketing.

• Comprehensive understanding of small business accounting software (QuickBooks or similar), ERP business management systems, accounting processes, business technology, and B2B marketing strategies.

• Experience in marketing to or supporting sectors like construction, manufacturing, distribution, or professional services is advantageous.

• Educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related discipline.

• Outstanding writing skills.

• Ability to articulate complex features in simple, clear language, translating technical ERP capabilities into accessible benefits for small business owners.

• A blend of analytical thinking and creative messaging approaches.

• Strong organizational skills, multitasking abilities, and effective communication skills.

• Familiarity with marketing technologies is preferred, including WordPress, Jasper or similar AI tools, Camtasia, Asana, CRM systems, SharePoint, and Wistia.

• Direct experience with QuickBooks (Online or Desktop) is highly desirable.

• A collaborative team player dedicated to shared success.

• A genuine enthusiasm for helping others, a practical and optimistic outlook, and a willingness to go above and beyond.

🏝️ Benefits

• Opportunity to work remotely.

• Emphasis on work/life balance.

• Exceptional potential for professional and financial growth.

• Eligibility for an annual bonus and stock options for specific roles, contingent on individual performance.

• Sales incentives availability for certain positions, based on revenue or utilization and plan terms.