Senior Product Marketing Manager, Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of weekly product launches, encompassing the launch calendar, positioning, target audience, launch tier, timing, and delivery.

• Craft launch narratives and materials, including in-product announcements, release notes, announcement posts, demo scripts, and social media content.

• Equip sales and customer success teams for launches with talk tracks, demo flows, objection handling strategies, and audience insights.

• Propel post-launch adoption through targeted email and in-app campaigns.

• Evaluate launches based on adoption rates and pipeline impact, applying insights to enhance future launches.

• Define criteria for activated accounts and identify predictive activation moments.

• Develop email and in-app onboarding journeys featuring welcome sequences, checklists, tooltips, empty states, and behavioral nudges.

• Create product enablement resources such as setup guides, walkthrough videos, templates, and example workflows.

• Collaborate with product and design teams on onboarding experiences utilizing user evidence.

• Manage activation and adoption metrics, conduct experiments, and provide weekly reports on results.

• Identify accounts that are ready for sales discussions and transfer them with relevant context.

• Analyze self-serve user drop-off, execute an initial launch, establish a baseline for activation flows, and develop repeatable launch and activation playbooks.

⛳️ Requirements

• Proven product marketing experience with AI products in B2B software firms, demonstrated through a portfolio.

• Daily utilization of AI tools such as Claude, including project building, custom instructions, skills development, and knowledge base management.

• Proficiency in analyzing activation data, prototyping onboarding flows, drafting and testing lifecycle copy at scale, and transforming launch inputs into polished assets.

• Capability to articulate how an AI feature operates, its limitations, and instill buyer confidence.

• Experience in constructing a PLG activation or onboarding program with measurable metrics.

• Track record of managing launches from planning through post-launch adoption on a weekly or near-weekly basis.

• Practical experience with lifecycle and in-app tools like Customer.io, HubSpot, Braze, Appcues, Pendo, or Chameleon.

• Ability to directly create campaigns.

• Familiarity with product analytics tools such as PostHog, Amplitude, or Mixpanel.

• Competence in defining a funnel, interpreting cohort data, and independently setting up experiments.

• Strong writing skills that are clear and concise.

• A portfolio is required, showcasing at least one product launch and one activation or onboarding program with quantifiable results.

• Experience marketing to product managers, product engineers, or developers at AI-native companies is a plus.

• Background in an early-stage company where product marketing was managed by a small team is advantageous.

• Ability to produce product videos such as demos, walkthroughs, and brief explainers is a bonus.

• Familiarity with customer feedback, product analytics, or developer tools is a plus.

🏝️ Benefits

• Have a significant impact on the future direction of an early-stage startup.

• Enjoy a highly competitive salary.

• Receive early-stage startup equity.

• Access comprehensive medical, dental, and vision insurance.

• Benefit from a thorough benefits package, including a 401(k).

• Take advantage of a generous vacation policy.

• Maternity and paternity leave available.