Senior Product Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of the narrative for Ditto’s Edge Sync Platform, articulating the advantages of edge-native architecture.

• Develop positioning and messaging frameworks for the Ditto Edge SDK, Ditto Cloud, Ditto Server, Ditto Propagate, and Ditto Apps.

• Execute end-to-end go-to-market strategies for each launch, encompassing tiering, positioning, pricing, packaging input, asset creation, enablement, and 90-day performance evaluation.

• Tailor the platform narrative for B2C, B2B, and B2G audiences, incorporating audience-specific proof points, objections, and procurement considerations.

• Provide Sales and Solutions Engineering teams with compelling pitch narratives, battlecards, demo storylines, and objection-handling strategies.

• Monitor the utilization of sales enablement assets in real transactions.

• Keep an eye on competitors, alternatives, and relevant technologies to inform positioning and roadmap discussions.

• Collaborate with Product, Engineering, Sales, and Partnerships while reporting to the Head of Marketing.

⛳️ Requirements

• Proven experience in positioning a technical product for diverse buyer types, demonstrating tangible before-and-after results.

• Strong writing skills tailored for technical audiences, sales teams, and the general market.

• Familiarity with architecture, APIs, SDKs, networking, and distributed systems.

• Experience conducting primary research, including customer interviews, win/loss analyses, and recorded sales discussions.

• Capability to manage launches across Product, Engineering, Sales, Support, and Partnerships without direct oversight of those teams.

• Proficiency in utilizing current AI tools and models for automation, ideation, asset generation, and decision-making.

• Developer marketing experience is a plus, encompassing documentation, SDK onboarding, and engagement with developer community channels.

• A background in infrastructure, data platforms, mobile technology, edge computing, or IoT is desirable.

• Experience in defining a category before buyers articulate the problem is advantageous.

• Design experience across both product and marketing is a plus.

• Exposure to the public sector or defense, including program offices, primes, FedRAMP or ATO processes, and procurement cycles is beneficial.

🏝️ Benefits

• Meaningful equity

• Health insurance

• Dental insurance

• Vision insurance

• Life insurance

• Disability insurance

• 401(k)

• Flexible spending accounts

• Flexible time off

• Remote work options

• Atlanta office available for work or team meetings