Director, Portfolio Strategy – Product Marketing

This is a fully remote position, open to applicants in Washington.

📋 Description

• Lead the commercialization strategy for the portfolio encompassing crop nutrition, biostimulants, and crop protection markets.

• Take ownership of segmentation, targeting, positioning, value propositions, pricing structure, and channel strategy.

• Manage the commercial direction of each product from initial development through to launch and lifecycle management.

• Oversee label and claims strategy, collaborating with Regulatory on registrations, substantiation, and compliance.

• Work alongside Product Managers to convert technical capabilities, efficacy data, and customer requirements into commercially viable products.

• Collaborate with Marketing to define promotional strategies, message hierarchy, proof points, and sales-enablement priorities.

• Incorporate market, customer, competitive, pricing, and channel insights into portfolio plans, business cases, forecasts, and commercialization decisions.

• Partner with the Chief Product Officer on product vision, roadmap priorities, portfolio structure, and investment decisions.

• Coordinate efforts among Product Management, R&D, Commercial Ag Science, Regulatory, Marketing, Sales, and Operations to align around commercialization strategies and market results.

⛳️ Requirements

• Bachelor’s degree in agriculture, agronomy, agricultural economics, marketing, business, crop science, or a related discipline.

• Minimum of 15 years of progressive experience in agricultural product marketing, portfolio strategy, product management, market development, or commercial leadership.

• Commercial leadership experience in both crop nutrition/fertilizer and crop protection sectors.

• Demonstrated success in leading segmentation, positioning, pricing, channel, launch, lifecycle, and portfolio strategies for agricultural products.

• Strong grasp of grower economics, agricultural distribution, retail channels, product labels, claims, and commercialization requirements.

• Capability to convert technical and field-performance data into distinct value propositions and commercially attractive strategies.

• Solid financial acumen and experience in developing value-based pricing, channel economics, and product business cases.

• Proven track record of leading cross-functional teams and making decisions without direct authority.

• Excellent executive-level communication, judgment, and presence.

• The incumbent will be subject to a criminal background check.

🏝️ Benefits

• Eligible for company stock options as part of the overall compensation package, subject to plan terms.

• Performance-based annual incentive.

• Medical, dental, and vision insurance.

• Optional FSA/HSA.

• 401k with a 6% employer match.

• Life and AD&D insurance.

• Employee Assistance Program.

• Short & long term disability.

• Tuition reimbursement.

• 21.67 days of paid time off + 10 holidays.

• Opportunities for growth and development.

• Remote work.