Go-to-Market Manager

This is a fully remote position, open to applicants in United States, +2 more locations.

📋 Description

• Take charge of the complete strategy and execution of time-limited, multi-channel campaigns targeting specific account segments for both new and existing accounts.

• Convert segments and intent data into comprehensive campaign briefs that outline winning strategies, messaging, channel plans, and timelines.

• Oversee concurrent campaign development tracks and guarantee that launches are timely and aligned with messaging.

• Direct go-to-market narratives and execution strategies for the launch of new products and solutions.

• Create emails, landing pages, ad copy, and SDR talk tracks aimed at clients and prospects.

• Ensure consistent and tailored messaging through Artisan and the Demand Gen repository.

• Collaborate with Demand Gen, SDR, Sales, and Client Success teams to align on account strategy and messaging.

• Provide briefings to Priority SDR teams regarding campaign context, segment justification, and talk tracks.

• Partner with Marketing Operations for Marketo builds, lead routing, and Salesforce campaign tracking.

• Collaborate with ABM and Field Marketing on account targeting initiatives.

• Monitor intent creation, MQL/MQC volume, opportunity generation, and influenced qualified pipeline.

• Evaluate campaign outcomes, document insights, and enhance future and ongoing campaigns.

• Identify underperforming segments and channels, refining messaging, sequencing, and targeting through 6Sense signals.

⛳️ Requirements

• Bachelor's degree with 5+ years of experience in B2B demand generation, campaign management, revenue marketing, or a go-to-market role.

• Proven experience managing go-to-market strategies from concept to revenue, encompassing launches and campaigns from start to finish.

• Practical experience with Marketo or comparable marketing automation tools.

• Familiarity with Salesforce or similar CRM platforms.

• Background in using 6Sense, Demandbase, or equivalent ABM platforms.

• Experience with Artisan, Clay, Qualified, or similar AI-driven outreach tools.

• Background in healthcare SaaS or a similarly intricate, long-cycle B2B setting.

• Strong skills in data analysis and interpreting performance metrics.

• Excellent written and verbal communication abilities for presentations and meetings.

• Availability to work in EST or CST time zones within the US or Canada.

🏝️ Benefits

• 100% remote work with reimbursements for home office expenses.

• Competitive salary.

• Flexible PTO and 8 company holidays.

• Monthly reimbursements for cell phone, internet, and wellness expenses.

• Fully paid 12-week parental leave for our U.S. employees, along with a generous parental benefit for employees in Canada.

• Comprehensive insurance options for individuals and their pets.

• Financial support for continuing education and professional certification.

• Opportunities to participate in an Employee Resource Group.

• Potential for variable compensation.