Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and enhance product messaging, positioning, and value propositions focused on customer needs and buyer journeys.

• Perform ongoing market analysis and competitive research to monitor industry trends and identify product positioning possibilities.

• Oversee comprehensive go-to-market strategies and pilot initiatives.

• Identify target personas and gather both qualitative and quantitative insights to guide feature enhancements prior to launch.

• Gather, analyze, and prioritize feedback and requests from merchants, sales partners, and internal teams using AI prompting methodologies.

• Coordinate multi-channel product marketing efforts and launch materials, including app store content, email campaigns, blog entries, social media posts, demo scripts, FAQs, and videos.

• Collaborate with Sales to develop sales enablement resources such as pitch decks, one-pagers, and sell sheets.

• Work with cross-functional teams to create and maintain support and training materials, including knowledge base articles.

• Advocate for the merchant and customer perspective to ensure a reliable, secure, and smooth payment processing experience.

• Partner with Product Management, UX/UI, Engineering, Customer Service & Tech Support, Sales, and other internal teams throughout the discovery, delivery, and go-to-market process.

⛳️ Requirements

• BA/BS in Marketing, Business, Communications, or a related field (or equivalent practical experience).

• Over 5 years of experience in Product Marketing, ideally within financial services, fintech, payments, SaaS, or tech-enabled B2B sectors.

• Practical experience using generative AI tools (e.g., ChatGPT, Claude, Jasper, Gemini, CoPilot, Perplexity).

• Demonstrated success in launching products and executing go-to-market campaigns in complex, matrixed settings.

• Innovative product thinker who links daily marketing actions to business objectives and product strategy.

• Outstanding communication skills to convey complex technical payment functionalities into clear, benefit-oriented narratives.

• Ability to navigate matrixed organizations, positively influence stakeholders, and align teams across multiple departments.

• Strong understanding of payment ecosystems, merchant services, APIs, and payment infrastructure workflows.

• Familiarity with agile marketing processes, automation, and AI prompting techniques.

• Capacity to stay ahead of evolving fintech and AI trends.

• Must be legally authorized to work in the US; sponsorship is not available.

🏝️ Benefits

• Medical, Dental, & Vision Coverage.

• Flexible Paid Time Off.

• 401(k) + Match.

• Mental Health Support & Well-Being Program.

• Paid Maternity & Paternity Leave.

• Education Assistance.

• Company-funded Lifestyle Spending Account.

• 5% annual bonus.