Product Marketing Manager – Legal Intake & Orchestration

This is a fully remote position, open to applicants in Connecticut.

📋 Description

• Lead the positioning, go-to-market strategy, and market adoption for Coupa’s Legal Intake & Orchestration solution powered by Tonkean.

• Take ownership of evolving positioning, messaging, and value propositions.

• Convert AI, agentic orchestration, workflow automation, integrations, intake, and legal operations capabilities into tangible customer value.

• Craft persona-specific messaging aimed at legal operations, General Counsel, legal technology, procurement, IT, and other stakeholders.

• Monitor legal technology trends, customer challenges, competitive options, and analyst insights.

• Collaborate with Product Management on roadmap messaging, launches, and market narratives.

• Develop product marketing and sales enablement materials, such as presentations, sales decks, one-pagers, battlecards, website content, campaign content, launch materials, and use-case content.

• Provide Sales, Customer Success, Solutions Consulting, and partner teams with messaging, tools, and training.

• Create compelling narratives for legal intake, matter management, contract processes, self-service, legal service delivery, AI agents, and workflow orchestration.

• Design and present product demonstrations.

• Collaborate with Product and Solutions teams to create demo environments, scripts, and narratives.

• Plan and conduct webinars, virtual events, product launches, customer discussions, and educational sessions.

• Assist with analyst relationships, briefings, inquiries, reports, awards, and market assessments.

• Contribute to go-to-market activities and joint assets with ecosystem partners.

• Engage with customers, prospects, Sales, and Customer Success to identify market needs and use cases.

• Collect competitive intelligence, customer proof points, and market feedback for Product and go-to-market strategies.

⛳️ Requirements

• 4–7 years of experience in B2B product marketing or a closely related field, preferably in enterprise SaaS.

• Required direct experience in legal technology.

• Knowledge of the legal technology ecosystem, legal operations teams, and the technological needs of corporate legal departments.

• Strong fundamentals in product marketing, including positioning, messaging, persona development, competitive intelligence, launches, and sales enablement.

• Proven ability to create high-quality product marketing and sales materials independently.

• Experience working with industry analysts, including conducting analyst briefings and inquiries.

• Familiarity with technology, consulting, implementation, or channel partners.

• Excellent presentation and storytelling abilities.

• Experience in creating and delivering software demonstrations, or a technical aptitude with a willingness to learn quickly.

• Background in planning and hosting webinars, virtual events, product sessions, or similar external initiatives.

• Capability to simplify complex technology into clear, compelling business value.

• Strong writing skills with exceptional attention to detail.

• Ability to collaborate cross-functionally with Product, Sales, Solutions, Customer Success, Marketing, and Partnerships.

• Self-motivated and highly focused on execution.

🏝️ Benefits

• Two company-wide paid wellness days off each year.

• Paid day off on your birthday or another day within your birthday month.

• 40 hours of paid volunteer time off annually.

• Free, confidential, 24/7/365 Employee Assistance Program.

• Business travel medical, safety, pre-trip planning, and emergency support.

• Monetary referral bonuses for successful employee referrals.

• Location-specific comprehensive medical/dental insurance.

• Retirement/pension plans.

• Life or accident protection.