Senior Product Marketing Manager, Gracenote Division

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the market narrative for scene-level video intelligence.

• Convert the platform narrative into segment-specific value propositions for platform and distribution buyers, content owners, and the advertising ecosystem.

• Create and sustain messaging architecture, proof-point libraries, and terminology standards.

• Keep track of competitive intelligence regarding AI video-understanding vendors, platform-native capabilities, metadata, and ad-tech players.

• Conduct structured voice-of-customer research with prospects, design partners, and internal commercial teams.

• Provide evidence-based requirements and prioritization input to product management.

• Oversee launch strategy and execution across the portfolio, including tiering, readiness criteria, cross-functional plans, timing, and post-launch measurement.

• Create early-access and design-partner materials, evaluation frameworks, success criteria, and reference stories.

• Monitor post-launch adoption and enhance messaging or product narratives as needed.

• Develop sales and partnership enablement content, including pitch narratives, presentations, battlecards, demo storylines, one-pagers, FAQs, and objection-handling strategies.

• Manage buyer-facing responses to technical and trust concerns related to content rights, model training, retention, tenant isolation, explainability, and classification accuracy.

• Collaborate on strategic and design-partner opportunities.

• Brief analysts, influence emerging-category coverage, and represent the portfolio at industry events.

• Work with corporate marketing and demand generation on campaigns, web content, articles, webinars, and case studies.

• Partner with product management, engineering, sales, business development, partnerships, legal, security, privacy, and executives.

⛳️ Requirements

• Minimum of seven years in product marketing, including significant experience at a senior or lead level in B2B technology, data, or media technology.

• Proven expertise in segmentation, positioning frameworks, messaging development, launch management, competitive analysis, and enablement.

• Familiarity with the video ecosystem, including streaming and CTV, FAST and ad-supported models, linear and live formats, device platforms and operating systems, distributors and aggregators, studios, and content packagers.

• Knowledge of how content metadata influences discovery surfaces, program guides, recommendations, and ad targeting.

• Technical fluency in multimodal AI and modern retrieval methods, including embeddings and vector search, semantic and natural-language search, ontologies and taxonomies, knowledge graphs, entity resolution, APIs, and data feeds.

• Experience in launching new or category-defining products while reference customers, category terminology, or the buyer are still being established.

• Experience marketing the same underlying technology to different buyer segments.

• Strong, concise, persuasive writing skills.

• Demonstrated ability to align product, sales, partnerships, legal, and executive stakeholders without formal authority.

• Bachelor's degree required.

• MBA or equivalent experience is a plus.

• Preferred qualifications: exposure to advertising technology, familiarity with content metadata standards or industry consortia, understanding of data licensing or data-product business models, and experience with international or multi-region go-to-market strategies.

🏝️ Benefits

• Comprehensive health and wellness plans.

• 401(k) with a Nielsen company match.

• Generous paid time off policy.

• Company-provided vehicle, depending on the role.

• Discretionary incentive/bonus eligibility.

• Potential for bonuses, equity, or other incentives.