Senior Product Marketing Manager, Gracenote Division

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Create the market narrative for scene-level video intelligence.

• Formulate segment-level value propositions for platform and distribution buyers, content owners, and the advertising ecosystem.

• Develop and uphold messaging architecture, proof-point libraries, and terminology standards.

• Carry out ongoing competitive intelligence on AI video-understanding vendors, platform-native capabilities, metadata, and ad-tech players.

• Conduct structured discovery sessions with prospects, design partners, and internal commercial teams.

• Provide evidence-based requirements and prioritization feedback to the product team.

• Oversee launch strategy and execution across the entire portfolio.

• Create collateral and narratives for early-access and design-partner programs.

• Monitor post-launch adoption and facilitate iterations.

• Generate sales and partnership enablement materials, including pitch narratives, decks, battlecards, demos, one-pagers, FAQs, and objection-handling guidance.

• Manage buyer-facing inquiries regarding content rights, model training boundaries, retention, tenant isolation, explainability, and classification accuracy.

• Assist with strategic and design-partner opportunities.

• Brief analysts and represent the portfolio at industry events.

• Collaborate on campaigns, web content, bylines, webinars, and case studies.

• Partner with product management, engineering, sales, business development, partnerships, corporate marketing, legal, security, privacy, and executives.

⛳️ Requirements

• A minimum of seven years in product marketing.

• Significant experience at a senior or lead level in B2B technology, data, or media technology.

• Proficiency in segmentation, positioning frameworks, messaging development, launch management, competitive analysis, and enablement.

• Familiarity with the video ecosystem, including streaming and CTV, FAST and ad-supported models, linear and live, device platforms and operating systems, distributors and aggregators, studios, and content packagers.

• Understanding of how content metadata influences discovery surfaces, program guides, recommendations, and ad targeting.

• Technical expertise in multimodal AI and modern retrieval, including embeddings and vector search, semantic and natural-language search, ontologies and taxonomies, knowledge graphs, entity resolution, APIs, and data feeds.

• Experience in bringing new or category-creating products to market.

• Proven experience marketing the same underlying technology to structurally different buyers.

• Strong, concise, and persuasive writing abilities.

• Demonstrated capability to align product, sales, partnerships, legal, and executive stakeholders without formal authority.

• A bachelor's degree is required.

• An MBA or equivalent experience is welcome.

• Exposure to advertising technology is preferred, including contextual targeting, dynamic ad insertion, brand suitability, or measurement.

• Familiarity with content metadata standards, industry consortia, or interoperability initiatives is preferred.

• Experience with data licensing or data-product business models is preferred.

• International or multi-region go-to-market experience is preferred.

🏝️ Benefits

• Comprehensive health and wellness plans.

• 401(k) with a Nielsen company match.

• Generous paid time off policy.

• Company-provided vehicle (depending on the role).

• Discretionary incentive/bonus eligibility.

• Potential eligibility for bonuses, equity, or other incentives.