Head of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and enhance Mend.io’s category narrative, positioning, and unique value proposition, with AI Security as a fundamental strategic pillar.

• Shape Ideal Customer Profile (ICP) segmentation and buyer personas across enterprise security, AI Security, AppSec, DevSecOps, and engineering leadership.

• Drive the go-to-market strategy for new product launches and significant releases.

• Translate product capabilities into compelling business value for Chief Information Security Officers (CISOs) and security decision-makers.

• Develop messaging frameworks and be responsible for core messaging across websites, sales materials, field enablement, and campaigns.

• Elevate thought leadership in AI Security, open source security, application security testing (AST), and software supply chain security.

• Build scalable sales enablement programs, including playbooks, pitch decks, battlecards, ROI tools, and objection-handling frameworks.

• Collaborate with Sales Leadership to assess win rates and reduce sales cycles.

• Support enterprise deals with strategic messaging and competitive insights.

• Lead cross-functional product launch processes and ensure cohesive positioning across the platform and its modules.

• Influence roadmap prioritization through market and competitive insights.

• Establish a structured competitive intelligence function and analyze market trends, industry shifts, and emerging threats.

• Equip sales teams with actionable competitive differentiation.

• Develop and implement partner marketing deliverables across direct, channel, and technology alliance partnerships.

• Create joint value propositions, co-marketing campaigns, and enablement content with technology alliance partners.

• Create channel partner enablement resources, including partner playbooks, training, and co-selling materials.

• Support joint go-to-market initiatives, marketplace listings, integrations, and co-branded campaigns.

• Represent Mend.io at partner-facing events, joint webinars, and alliance business reviews.

• Lead Analyst Relations and enhance positioning in Gartner, Forrester, IDC, and emerging AI Security categories.

• Represent Mend.io at industry events, conferences, and executive briefings.

• Participate in and influence product roadmap content delivery.

• Build, mentor, and scale a high-performing product marketing team.

• Establish measurable goals linked to pipeline contribution, win rates, and product adoption.

• Report to the Chief Marketing Officer and oversee two product marketing managers.

⛳️ Requirements

• 10–15+ years of experience in B2B SaaS marketing.

• 5+ years in senior leadership roles within product marketing.

• Strong background in cybersecurity, application security, AI Security, DevSecOps, or developer-focused SaaS.

• Proven track record of marketing to enterprise buyers, CISOs, security leaders, and platform engineering leaders.

• Demonstrated success in scaling product marketing in a growth-stage company.

• Experience supporting complex, multi-stakeholder enterprise sales cycles.

• Experience in developing and executing partner marketing programs across direct, channel, and technology alliance partnerships.

• Familiarity with partner ecosystems such as marketplaces, Independent Software Vendors (ISVs), Managed Security Service Providers (MSSPs)/resellers, and Global System Integrators (GSIs) is a plus.

• Understanding of AI/ML security concepts and the risks associated with AI-generated code, or a strong ability to quickly gain fluency in this area.

• Strong executive communication and storytelling abilities.

• Analytical mindset with experience using market and performance data to inform strategy.

• Operational experience with Salesforce (SFDC) and Jira.

• Experience working with industry analysts and influencing market perception.

• Comfort and experience utilizing AI-enabled tools, including large language models.

• Must be based in the United States.

🏝️ Benefits

• Collaborative and empowering workplace.

• Respectful and trust-based workplace culture.

• Opportunities for growth and learning.

• Flexible work environment.

• Professional development through mentorship and team growth.