Senior ERP Product Marketing Manager – QuickBooks Migration

This is a fully remote position, open to applicants in Serbia, +1 more country.

📋 Description

• Oversee the positioning and messaging for Acumatica’s QuickBooks Graduates program.

• Craft narratives that articulate Acumatica’s value, highlighting how its cloud ERP platform stands out from QuickBooks and other SMB accounting and ERP solutions.

• Develop targeted messaging tailored to specific industries and micro-verticals, including construction, manufacturing, distribution, and professional services.

• Produce thought leadership materials based on ideal customer profiles, as well as industry and market insights.

• Assist in the comprehensive go-to-market strategies for campaigns aimed at QuickBooks Graduates.

• Review and enhance customer stories and videos in collaboration with the customer advocacy team.

• Work together with product, sales, and industry/vertical teams to align on roadmaps, priorities, and capabilities related to QuickBooks migration.

• Utilize performance data and analytics to inform strategy, refine content, and assess campaign effectiveness.

• Create video scripts, conduct light video editing, and develop comparison materials, product overviews, and point-and-click demo experiences.

• Manage website messaging, comparison guides, datasheets, infographics, brochures, and other marketing enablement materials.

• Assist in release planning and alignment on product positioning.

• Support participation in industry trade shows, partner and customer events, presentations, webinars, and thought leadership sessions.

• Report directly to the VP of Product Marketing.

⛳️ Requirements

• A minimum of 3–5 years of experience in product marketing.

• Extensive knowledge of small business accounting software, including QuickBooks or similar systems.

• Familiarity with ERP business management systems, accounting processes, business technology, and B2B marketing strategies.

• Experience in marketing to or supporting sectors such as construction, manufacturing, distribution, or professional services is advantageous.

• Educational qualifications in marketing, English, public relations, journalism, business, philosophy, computer science, or a related discipline.

• Outstanding writing skills and the ability to convey complex features in clear and straightforward language.

• Capability to translate technical ERP functionalities into easily understandable benefits for small business owners.

• An analytical and creative mindset towards messaging.

• Superior organizational and multitasking abilities.

• Strong communication skills.

• Preferably experienced with marketing technologies, including WordPress, Jasper or similar AI tools, Camtasia, Asana, CRM applications, SharePoint, and Wistia.

• Direct experience with QuickBooks Online or Desktop is highly beneficial.

• Ability to work collaboratively in a friendly, ethical, and fast-paced team environment.

🏝️ Benefits

• Eligibility for annual bonuses.

• Participation in stock programs.

• Sales incentives available for qualifying roles.

• Comprehensive healthcare benefits, including medical, dental, and vision insurance for employees and their dependents.

• Employer-covered short-term and long-term disability insurance.

• Basic life insurance coverage paid for by the employer.

• 401(k) plan with company matching.

• Flexible time-off policies.

• Sick and safe leave provisions.

• Emphasis on work/life balance.

• Opportunities for professional and financial growth.

• Availability of remote work options.