Senior Product Marketing Manager, Core

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee comprehensive go-to-market strategies for both national and state-level core curriculum introductions.

• Enhance market visibility, stimulate demand generation, foster customer adoption, and drive revenue growth.

• Establish positioning, value propositions, messaging frameworks, and buyer personas for Newsela Threads & Themes.

• Evaluate buyer behavior, district decision-making processes, and competitive offerings.

• Convert market insights into actionable product roadmaps, sales approaches, and marketing initiatives.

• Develop and implement account-based marketing strategies aimed at district adoption opportunities, state-level adoptions, and curriculum decision-makers.

• Produce sales enablement resources such as pitch decks, product training materials, competitive battlecards, print sample kits, and guides for handling objections.

• Create and refine go-to-market processes, communication rhythms, and operational models.

• Generate thought leadership materials, white papers, content marketing campaigns, and resources for educators.

• Develop customer-facing content across sales materials, digital platforms, campaigns, and enablement tools.

• Set success metrics and enhance go-to-market performance.

• Travel approximately twice per quarter for business purposes, customer interactions, and collaboration across functions.

⛳️ Requirements

• A minimum of 7 years of experience in product marketing, go-to-market strategy, or similar marketing positions.

• Proven success in managing complex product launches and cross-functional projects.

• Deep understanding of K–12 education purchasing cycles, district procurement procedures, and key personas.

• Demonstrated ability to utilize buyer insights and competitive intelligence to shape go-to-market strategies and sales efforts.

• Established history of formulating and executing go-to-market strategies that yield measurable business results.

• Outstanding capability to translate intricate core curriculum functionalities, instructional frameworks, and research into distinct positioning and customer-focused messaging.

• Capacity to autonomously develop and implement complex go-to-market strategies while influencing cross-functional priorities.

• Proven ability to lead and persuade cross-functional stakeholders, building effective relationships across Sales, Product, RevOps, and Marketing teams.

• Exceptional written communication and storytelling abilities.

• Successful completion of a background check is required.

🏝️ Benefits

• Comprehensive medical benefits with employer contributions to premiums and HSA accounts.

• Gym reimbursement.

• Pet insurance.

• Complimentary access to the Calm app.

• Free access to Rocket Lawyer.

• Fully remote work environment.

• Monthly technology stipend for home office necessities.

• Parental leave.

• Support for fertility and adoption.

• 401(k) plan with employer matching.

• Flexible paid time off.

• Paid sick leave.

• Company holidays and winter break from December 24th to January 1st.

• Annual learning and development allowance for training sessions, classes, workshops, conferences, and educational materials.