Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States, +6 more countries.

📋 Description

• Define the value of products, messaging, and the go-to-market strategy in collaboration with product managers.

• Develop materials for competitive positioning and sales enablement.

• Create reference architectures, implementation guides, and comprehensive product documentation.

• Manage customer lifecycle campaigns focused on retention, upselling, and cross-selling.

• Conduct research on market trends and customer pain points, competition, and opportunities.

• Provide training to go-to-market and sales teams regarding product capabilities and value propositions.

• Deliver training and enablement resources for customer-facing teams.

• Educate product managers and engineers on concepts related to growth and demand.

• Systematize product marketing knowledge into AI-driven tools and processes.

• Create engaging content such as blogs, webinar outlines, and video scripts.

⛳️ Requirements

• A minimum of 4 years of relevant experience in product marketing, solutions marketing, or product management.

• Experience in marketing and selling to a technical audience.

• A strong passion for open source, cloud-native, and infrastructure technologies.

• Demonstrated ability to manage complex projects from inception to completion.

• Capability to effectively communicate the value of technical products to both customers and sales personnel.

• Experience in leading product or feature launches independently and as part of a team.

• Familiarity with AI tools such as ChatGPT and Claude.

• Comfortable collaborating with diverse internal and external stakeholders.

• Strong curiosity about product and technical aspects of packaging, positioning, and messaging.

• Quantitative analytical skills for evaluating campaign performance and lifecycle metrics.

• Excellent writing and communication abilities.

• High “say-do” ratio in executing tasks and delivering results.

🏝️ Benefits

• Restricted Stock Units (RSUs).

• 100% remote work with a global culture.

• Opportunities for career advancement.

• In-person onboarding experience.

• 30 days of annual leave per year, including 3 Grafana Shutdown Days.

• Open communication and regular updates across the company.

• Freedom and support to foster innovation.

• Empowered teams with a high level of trust.

• Accessible leadership.

• Collaboration across a global team.