Senior Core Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the go-to-market strategy aligned with the revenue objectives for one or more Articulate products.

• Collaborate with Sales and Operations on targets, determining what to scale, adjust, pause, or discontinue based on performance outcomes.

• Develop pricing, packaging, and monetization strategies while guiding recommendations through cross-functional decision-making processes.

• Establish and uphold positioning, messaging, competitive context, skills, and workflows for the PMM team and its AI agents.

• Manage the product funnel from initial engagement to conversion and expansion.

• Design dashboards and metrics, transforming insights into go-to-market strategies and execution plans.

• Oversee field messaging, FAQs, web content, and live training for Sales, Customer Success, and reseller partners.

• Create positioning, value propositions, and differentiated messaging for the entire buying committee.

• Generate insights on customers, segments, and target accounts through research, usage data, and buying signals.

• Build the foundations for launches and campaigns tailored for Growth, Content, and Sales.

• Work alongside Product and Engineering on the roadmap, pricing, and packaging strategies.

• Partner with Sales, Customer Success, Legal, and Marketing leadership to develop cross-team commercial strategies.

• Modify the go-to-market approach for ecosystems, integration, and reseller partners, including positioning, co-marketing, enablement, and shared account planning.

• Create AI workflows and agents while contributing to the shared team context, skills, and agents.

• Determine personal tasks, delegation opportunities, or automation options.

• Develop internal and field assets, monitor competitors and market trends, and support events.

⛳️ Requirements

• 8+ years of experience in product marketing, preferably in a B2B SaaS environment.

• Proven track record of managing a go-to-market plan aimed at achieving revenue goals or other commercial outcomes.

• Skilled in shaping pricing, packaging, and monetization strategies, ideally including usage-based or credit-based models.

• Proficient in AI applications.

• Exceptional storytelling abilities, with a talent for translating complex or technical concepts into clear narratives.

• Experience managing a funnel and utilizing funnel metrics and dashboards effectively.

• Demonstrated ability to create a launch or go-to-market framework from scratch.

• Capable of navigating ambiguity and executing across related areas such as Growth, Operations, and Sales.

• Experience with ecosystem, integration, or reseller partnerships, preferably as a revenue channel.

• Strong capability to make strategic recommendations to senior leaders and facilitate decision-making.

• Excellent cross-functional collaboration skills across product, sales, customer success, growth, operations, legal, and partners.

• Experience enhancing peer performance through templates, standards, or coaching initiatives.

• Bachelor's degree or equivalent experience required.

• MBA is preferred.

• Preferred: experience with e-learning creation or delivery tools, including Articulate 360.

🏝️ Benefits

• Compensation eligible for bonuses.

• Comprehensive benefits package (specific benefits not detailed).

• Option for remote work from any location within the United States.

• Occasional travel for company events may be necessary.