Senior Product Marketing Manager – Competitive Intelligence

This is a fully remote position, open to applicants in United Kingdom, +1 more country.

📋 Description

• Take ownership of and enhance the portfolio narrative for M-Files in Manufacturing and M-Files for Quality, along with related use cases.

• Establish unique messaging, value propositions, personas, and use cases for quality management, controlled documents, engineering and product information, production operations, audits and compliance, and supplier collaboration.

• Convert M-Files capabilities into quantifiable manufacturing and quality results.

• Maintain uniform messaging for Manufacturing and Quality across marketing, sales, enablement, partner, and customer interactions.

• Spearhead go-to-market initiatives for Manufacturing and Quality solutions and their associated use cases.

• Coordinate cross-functional launches, campaigns, web readiness, field and partner enablement, and customer adoption strategies.

• Collaborate with Product Management, Industry Marketing, Sales, Customer Success, Enablement, Solutions Engineering, and Partner teams to prioritize projects and influence roadmap strategies.

• Drive the content strategy, encompassing personas, use cases, pitch decks, solution briefs, demos, customer success stories, webpages, battlecards, discovery and objection-handling guides, campaign content, and field training materials.

• Lead the competitive intelligence initiative across the M-Files portfolio.

• Track competitors and market trends across document management, content services, information governance, AI, cloud solutions, Microsoft integrations, and manufacturing and quality applications.

• Transform intelligence, field feedback, and win-loss analysis into competitive landscapes, battlecards, and sales recommendations.

• Collaborate with Sales Enablement regarding platform capabilities, differentiation, and value drivers.

• Assist customer-facing teams with messaging guides, battlecards, objection handling, and training resources.

• Position M-Files as a leader in AI-powered information management for Manufacturing and regulated industries.

• Act as a platform subject-matter expert, representing M-Files in webinars, events, analyst briefings, and customer interactions.

⛳️ Requirements

• Candidates must currently reside in the UK or Ireland and possess the legal right to work in their respective country without requiring visa sponsorship from M-Files.

• Over 8 years of experience in product marketing, including a minimum of 3 years in a leadership position.

• Proven success in marketing distinctive manufacturing solutions within cloud-based enterprise and industry frameworks.

• Strong ability for competitive analysis across industry and SaaS solutions, capable of delivering comprehensive competitive intelligence reports based on key market indicators.

• A minimum of a BA degree, with experience surpassing the specified requirements.

• Strong understanding of AI and domain expertise, with knowledge of enterprise buyer personas, value-based messaging, and B2B SaaS go-to-market strategies.

• Demonstrated results in positioning and messaging within the manufacturing and quality sectors.

• Proven track record in messaging and positioning successful cross-functional launches.

• Exceptional communication, storytelling, and executive presentation abilities.

• Experience in public speaking and hosting webinars, podcasts, conferences, and product demonstrations.

• Experience in recording product demos on camera and comfort with video production.

• Preferred: experience in content management, information management, workflow automation, or knowledge management markets.

• Preferred: background in close collaboration with Product Management teams in a dynamic technical setting.

• Preferred: experience in supporting global sales and partner ecosystems.

🏝️ Benefits

• Work with an international team of high achievers.

• Flexibility to work from one of our offices or fully remotely within our operational countries.

• An inclusive and vibrant culture (both virtual and in-person).

• Opportunity to play a role in our global success and growth.

• Flexible work/life balance.

• Competitive compensation and benefits package.