Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Develop an enterprise go-to-market strategy for Zapier's upcoming initiatives and products like Sidekick.

• Establish the enterprise go-to-market approach for Sidekick.

• Craft Zapier's governance narrative concerning secure authentication, identity management, and safety related to agent usage.

• Take ownership of the positioning and packaging for Zapier Enterprise.

• Define commercial packaging from design partnerships through to general availability.

• Shape the enterprise Ideal Customer Profile (ICP) and create a focused, repeatable go-to-market motion.

• Create communication points around Zapier's unique selling propositions, such as fluid determinism.

• Develop case studies and proof points in collaboration with the customer advocacy team.

• Provide in-depth product knowledge during competitive negotiations and articulate the reasons for Zapier's successes.

• Work with product marketing managers on positioning, product launches, and enterprise sales narratives.

• Collaborate with Product and Sales teams to identify and close enterprise opportunities.

• Translate product updates into effective revenue-enablement materials for the field.

• Relay deal feedback to Product regarding commercial readiness.

• Report directly to the Director of Product Marketing and collaborate with Sales, Product, and Marketing leaders.

⛳️ Requirements

• Over 8 years of experience in product marketing with significant involvement in supporting enterprise sales.

• Proven experience in achieving product-market fit for new products.

• Background in transforming pricing and packaging experiments into a repeatable process that successfully reaches customers and generates revenue.

• Extensive product and technical expertise, including familiarity with MCP or agent-based workflows.

• Capability to convey technical concepts in simple terms to C-level executives.

• Experience engaging with enterprise buyers, including proposals, demonstrations, and gathering customer feedback.

• Proficient in utilizing data from customer interactions, deal feedback, and packaging trials to inform decision-making.

• Comfortable working asynchronously with well-structured written updates, detailed documentation, and consistent follow-through.

• Active engagement with AI tools; experience in building automations is preferred.

• Must have authorization to work from the candidate's home location; Zapier does not provide visa sponsorship or transfers.

🏝️ Benefits

• Equity

• Bonus

• Remote work

• Reasonable accommodations for applicants with disabilities

• Equal-opportunity and inclusive workplace

• Application status updates at least every seven days during the process