Director, Product Marketing

This is a fully remote position, open to applicants in Utah.

📋 Description

• Lead the product marketing efforts for the enterprise B2B sector

• Take ownership of product positioning, messaging, and the comprehensive go-to-market strategy

• Build, manage, and nurture a high-performing product marketing team

• Establish the strategic agenda and operational rhythm for product marketing

• Oversee budgets and manage vendor partnerships

• Provide guidance to the VP of Marketing and senior leaders in product, sales, and marketing

• Integrate market, competitive, and customer insights into strategic recommendations

• Create a unified narrative across the multi-product and multi-solution portfolio

• Develop messaging frameworks applicable company-wide

• Simplify complex products and services into clear value propositions

• Produce sales enablement materials such as talk tracks, pitch guides, collateral, and case studies

• Formulate and execute go-to-market strategies for product launches, expansions, and growth initiatives

• Collaborate with product, technology, sales, customer success, and marketing teams

• Lead thought leadership initiatives and create point-of-view content

• Own measurable outcomes and communicate progress to leadership

⛳️ Requirements

• Bachelor’s degree

• Over 10 years of experience in B2B product marketing

• At least 3 years of direct management experience with product marketers

• Background in B2B product marketing within services, software platforms, or complex enterprise solutions

• Strong comprehension of B2B services and the purchasing decisions of senior leaders

• Experience marketing to HR or L&D audiences

• Proven history of leading end-to-end product launches or market expansions

• Demonstrated success in marketing high-value, intangible solutions

• Proficiency in structured messaging frameworks

• Solid grasp of enterprise sales strategies

• Ability to recruit, mentor, and retain product marketing talent

• Experience in sectors such as healthcare, finance, construction, manufacturing, or technology

• Strong executive presence and capability to influence stakeholders

• Data-informed and insight-driven approach to decision-making

• Comfortable engaging in technical discussions or conversations focused on product details

• Must reside in the Greater Salt Lake City, Utah area

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Health Savings Account (HSA)

• Employee stock purchase plan

• 401(k)

• Paid time off

• Holiday pay