Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Outline the positioning, messaging, comprehension, and adoption of Blackpoint Cyber’s products within the marketplace.

• Collaborate with product, engineering, sales, customer success, enablement, and the SOC to gain insights into customer pain points, solution value, and the purchasing journey.

• Convert intricate technical information into clear messages and narratives for executives, business owners, IT professionals, and security experts.

• Develop sales enablement resources such as one-pagers, objection-handling documents, solution sheets, comparison pages, FAQs, datasheets, and pitch materials.

• Strategically position Blackpoint within the competitive landscape of the Managed Detection and Response market.

• Engage with industry analysts and influencers to enhance market visibility and reputation.

• Collaborate with Product Management to transform customer challenges and product functionalities into market-focused messaging.

• Create messaging frameworks, battlecards, solution briefs, and product presentations.

• Partner with Sales, Sales Engineering, and Enablement to enhance field readiness.

• Produce product webinars, website content, product videos, and blog articles.

• Establish product launch tiers and educate the organization on the rationale behind these tiers.

• Lead cross-functional launch coordination involving Product, Sales, Marketing, Customer Success, Technical Support, Enablement, and Sales Engineering.

• Support marketing initiatives with product messaging and positioning.

• Conduct competitive analysis across MDR, ITDR, EDR, agentic SOC, and related cybersecurity sectors.

• Identify differentiators and develop competitive positioning, partner-oriented narratives, and field-facing enablement materials.

• Collect insights from customers, prospects, partners, analysts, and field teams to guide messaging and go-to-market strategies.

• Stay informed about customer challenges, trends in security operations, and competitor messaging.

• Collaborate with the SE team on both internal and external-facing battlecards and competitive enablement.

⛳️ Requirements

• 8-10 years of experience in product marketing, product management, customer success, or sales engineering roles within the cybersecurity sector.

• Experience in cybersecurity product marketing, particularly with at least one of the following technologies: EDR, ITDR, SIEM, or Security Awareness Training.

• Familiarity with the MSP market, including their mindset, marketing approaches, and sales tactics towards end customers.

• Capability to assess Blackpoint’s offerings in relation to competitors and articulate how the platform integrates into contemporary security strategies.

• Exceptional written and verbal communication skills.

• Proven experience in creating engaging content for both technical and non-technical audiences.

• Experience in developing clear messaging, positioning, and value propositions tailored to target markets.

• Ability to lead small to medium-sized cross-functional projects with minimal supervision.

• Highly self-driven and resourceful; adept at thriving in a fast-paced, high-growth setting.

• Experience in engaging external stakeholders through webinars, presentations, or events.

• Strong analytical and research abilities.

• Capability to distill market, customer, and competitive insights into actionable strategies.

• Must have authorization to work in the United States without restrictions.

• Must not require current or future sponsorship to work in the United States.

🏝️ Benefits

• Competitive Health, Vision, Dental, and Life Insurance plans for eligible US employees.

• Comprehensive 401k plan.

• Discretionary Time Off.

• Additional minor perks.

• Competitive benefits for international employees aligned with local market standards and applicable country regulations.

• Equity participation opportunities available to employees worldwide.

• Discretionary bonus potential.