Director of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the strategy and commercialization of Teladoc Health’s enterprise solutions.

• Convert product capabilities, clinical results, buyer requirements, and market trends into unique positioning and go-to-market plans.

• Collaborate with Product, Marketing, Sales, Clinical, Client Management, and other client-facing teams.

• Manage positioning, value propositions, and messaging for key enterprise solutions, segments, and buyers.

• Develop pitch decks, sell sheets, messaging guides, FAQs, competitive positioning, proof points, and training materials.

• Spearhead B2B go-to-market strategies and ensure commercial readiness for key offerings.

• Identify target audiences, buyer needs, positioning, readiness requirements, and success metrics.

• Create value stories, use cases, and proof points encompassing consideration, adoption, renewal, and expansion.

• Drive complex initiatives by influencing and aligning priorities, resources, launches, and market strategies with the broader portfolio.

• Report directly to the Head of Product Marketing.

⛳️ Requirements

• 8+ years of experience in marketing, with a strong focus on B2B product marketing, go-to-market strategies, commercialization, or solution marketing.

• Proven experience in marketing intricate products or solutions and managing multi-stakeholder purchasing processes.

• Proficiency in creating unique positioning, value propositions, messaging frameworks, and commercial enablement assets.

• Demonstrated success in leading product launches and ensuring commercial readiness across complex, cross-functional organizations.

• Experience leveraging market research, voice-of-customer insights, and competitive intelligence.

• Strategic and hands-on leadership capability that connects narrative, enablement, launch readiness, customer value, and measurement to business outcomes.

• Exceptional storytelling, executive communication, stakeholder management, influence, and decision-framing abilities.

• Bachelor's degree is mandatory.

• Advanced degree is preferred.

• A travel requirement of less than 10% may apply.

• Must currently be authorized to work in the United States without requiring visa sponsorship now or in the future.

🏝️ Benefits

• Eligibility for performance bonuses.

• Benefits are subject to eligibility requirements.

• Flexible vacation policy.

• 80 hours of paid sick, safe, and caregiver leave annually.

• Opportunities for career advancement.

• Inclusive benefits program for employees and their families.