Product Marketing Manager – R&D

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take ownership and lead the comprehensive development of new subscription-based offerings, starting from initial research and development and identifying scalable unit economics to expanding product and marketing elements.

• Manage the entire customer journey utilizing the AARRR framework.

• Integrate performance marketing strategies with core product value to meet essential metrics.

• Oversee P&L performance and critical growth indicators for new products.

• Collaborate extensively with Meta and creative production teams.

• Enhance and expand user acquisition via intelligent automation and AI tools.

• Construct and refine the web funnel and monetization strategies through ongoing hypothesis testing and iteration.

• Evaluate product and marketing performance comprehensively.

• Continuously seek out scalable growth opportunities.

⛳️ Requirements

• At least 3 years of experience in product marketing, growth, or performance marketing, specifically in B2C and Tier-1 environments.

• Demonstrated ability to excel in an AI-driven landscape, utilizing a multi-agent approach to manage and coordinate various aspects of delivery.

• Strong understanding of fundamental performance marketing methods, particularly with Meta Ads.

• Practical experience in implementing growth marketing strategies for B2C products targeting the US and European markets.

• Experience in managing P&L responsibilities.

• Exceptional analytical capabilities: adept at interpreting large data sets, validating AI-driven analytics, extracting insights, and translating them into actionable strategies.

• Proven history of designing and executing ongoing experiments, A/B testing, and quantitative research.

• Business-oriented mindset focused on measurable impact and business value.

• Strong problem-solving skills and the ability to make swift, data-informed decisions.

• Comfortable navigating rapidly changing environments and taking ownership of projects from start to finish.

• Curiosity towards AI and a willingness to utilize AI tools and intelligent automation.

• CV must be submitted in English.

🏝️ Benefits

• Monthly bonus system tied to key performance metrics.

• A warm and welcoming work atmosphere.

• Flexible working hours.

• 20 vacation days in addition to paid national holidays.

• 12 paid sick days annually covered by the company.

• Medical insurance coverage.

• Health protection initiatives.

• Opportunities for continuous professional development and career growth.