Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Communicate the advantages of the Encourage program for both educators and students

• Implement Encoura's B2B marketing go-to-market strategy alongside Product and Partnerships teams

• Oversee the creation of messaging, content, collateral, event deliverables, and targeted marketing campaigns

• Analyze the competitive landscape and identify differentiators in the college and career planning sector

• Create and refine buyer personas for various products and services

• Develop a deep understanding of Encourage products and their use cases

• Formulate seasonal go-to-market strategies and ensure their execution

• Craft positioning statements, target personas, email marketing campaigns, website content, marketing materials, and sales presentations

• Train Partnerships and other client-facing teams while developing internal and external tools

• Gather market feedback to guide product positioning and innovation efforts

• Collaborate on new product launches and lead product launch initiatives

• Represent Encourage at conferences, partner meetings, client visits, school and district demonstrations, focus groups, and other events; expected travel is 10%–20%

• Report directly to the Vice President of Marketing for Encourage

• Assist in scaling products within K12 schools to foster future growth

⛳️ Requirements

• A bachelor's degree and a minimum of seven years of relevant experience

• At least five years of experience in B2B marketing

• Background from a high-tech SaaS company; experience in the education technology sector is preferred

• Proven experience in go-to-market planning and execution

• Familiarity with the Pragmatic Marketing approach, with direct experience being advantageous

• Experience in crafting industry-level messaging and positioning, effectively communicating value and differentiation

• Collaborative experience with field sales teams to deliver content and gather insights

• Proficiency with Salesforce Sales Cloud, Marketing Cloud, or a comparable CRM/marketing automation system

• Exceptional communication skills, both in writing and presenting

• Capability to manage multiple projects concurrently and meet tight deadlines

• Ability to think innovatively while making data-driven decisions

• Self-motivated individual who excels in a fast-paced environment

• Strong teamwork skills with a proven track record of managing external resources and collaborating across functions

• Required to complete and pass CLEAR™ identity verification as part of the pre-employment process

• Must be authorized to work in the U.S.

🏝️ Benefits

• Health insurance

• Retirement contributions

• Paid time off

• Additional programs that promote employee well-being

• Certain positions may qualify for variable compensation on top of the base salary