Product Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of sales enablement, module marketing, and customer expansion processes.

• Manage and oversee the core sales content library, which includes sales decks, one-pagers, white papers, and buyer collateral.

• Collaborate with Sales to identify content that effectively advances deals.

• Create customized content for late-stage opportunities, such as bespoke one-pagers and presentations.

• Keep competitive intelligence and battlecards updated.

• Develop positioning and messaging tailored by module and buyer type.

• Produce in-depth module materials and spearhead go-to-market strategies for module launches, including those focused on palliative care and deterioration.

• Work alongside Client Success on expansion messaging, executive steering committee materials, QBR content, and release announcements.

• Craft messaging directed at health system buying committees, encompassing clinical, operational, and financial stakeholders.

• Convert clinical outcomes and technical capabilities into business cases for executive-level audiences.

• Participate in deal calls and QBRs.

• Gather roadmap information from Product and collaborate with Clinical to ensure credible claims are maintained.

• Relay field, market, and competitive insights back to the organization.

• Establish standards, templates, and systems for product marketing.

• Set priorities based on feedback from Sales and Client Success.

• Potentially provide mentorship to junior marketers as the team expands.

⛳️ Requirements

• Over 5 years of product marketing experience within the healthcare technology sector.

• Direct experience marketing to executives within health systems.

• A Bachelor's degree is required.

• Proven track record of building positioning, messaging, enablement, and launch programs utilized by sales teams.

• Experience producing deal-specific content linked to advanced or closed opportunities.

• Proficient in writing for CMOs, CMIOs, CIOs, CFOs, and quality leaders.

• Background in supporting lengthy, multi-stakeholder deals within health systems.

• A solid understanding of enterprise health system deals, including committee-based buying, clinical validation, IT and security evaluations, and budget cycles.

• Exceptional writing skills that are clear, credible, and evidence-based.

• Ability to generate first drafts that require minimal revisions.

• Self-motivated in a fast-paced startup environment.

• Strong collaborative skills with Sales, Product, Client Success, and Clinical teams.

• Current and unrestricted authorization to work in the United States.

• No visa sponsorship is available.

• Nice to have: experience in product or customer marketing with an established base, including expansion or upsell campaigns.

• Nice to have: familiarity with clinical AI, clinical decision support, or quality and safety improvement.

• Nice to have: experience in informally mentoring junior marketers.

🏝️ Benefits

• Medical, dental, and vision coverage through Anthem Blue Cross Blue Shield, Guardian, and VSP, with an HSA-eligible option.

• Employer-covered life insurance, short-term disability, and long-term disability benefits.

• 401(k) retirement plan offered by the company.

• Complimentary mental health support via Spring Health.

• Additional wellness resources, including benefits for pet care.

• Generous paid time off that increases with tenure.

• Paid sick leave.

• Paid holidays.

• Occasional company-wide self-care days.

• Equity options available.

• Fully funded annual company retreat.

• Choice of Mac hardware.

• One-time stipend for home office setup.

• Ongoing reimbursements for internet and phone expenses.

• Geographic premium eligibility for candidates located in specific high-cost cities.