Senior Product Marketing Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Take charge of and enhance the product outreach, web, and content strategy for the Veeam Data Platform aimed at customer acquisition and expansion.

• Oversee the lifecycle of related assets, ensuring they remain accurate and relevant.

• Convey tangible product benefits through easily understandable stories for customers.

• Collaborate with Product Management and Product Strategy to grasp product value and create content for Veeam innovations.

• Design and support campaigns utilizing Storylane/dynamic demos, presenter-led demos, technical videos, and webinars.

• Create and implement launch assets for new technologies and provide support.

• Clarify technical benefits for end users and partners while engaging prospects and ensuring customer retention.

• Work alongside the Product Marketing team to enhance market positioning by analyzing competitive landscapes and buyer personas.

• Develop expertise in ideal customer profiles, buyer personas, and key use cases to refine messaging, targeting, and content strategy.

⛳️ Requirements

• 5 to 10 years of experience in B2B software roles, including technical sales, sales engineering, product marketing, or product management.

• Preferred experience in backup, recovery, security, or monitoring.

• Tech-savvy with a strong understanding of business principles.

• Experience with software, cloud, or aaS delivery is advantageous.

• Skilled in day-to-day pipeline management and campaign performance improvement.

• Capable of communicating compelling technical visions, both verbally and in writing.

• Comfortable presenting product use cases to both technical and non-technical audiences.

• Data-driven mindset focused on metrics, KPIs, and overall impact.

• Ability to autonomously manage multiple projects and initiate new initiatives.

• Bachelor's degree in Computer Science, Engineering, Marketing, or a related discipline.

• Adaptable to a remote, global team environment.

• Willingness to travel up to 15% of the time.

🏝️ Benefits

• Unlimited paid time off.

• 12 paid holidays, including 4 global VeeaMe Days dedicated to self-care.

• 24 paid volunteer hours annually through Veeam Cares.

• Paid parental leave: 8 weeks for all parents and 16 weeks for birthing parents.

• Medical, dental, and vision coverage beginning on the first day of employment.

• Mental health support, therapy sessions, and digital wellness tools available through the Employee Assistance Program.

• 401(k) retirement plan with company matching contributions.

• Support for fertility, adoption, and surrogacy through Maven.

• Access to AirVet for 24/7 virtual veterinary care at no cost.

• Legal services, identity protection, and supplemental health insurance options.

• Tax-advantaged spending accounts for healthcare, dependent care, and commuting expenses.

• Opportunities for learning and development through LinkedIn Learning, O’Reilly, mentoring, workshops, and Global Day of Learning.

• Flexible remote work options.