Product Marketing Lead

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of Shorthand’s product narrative, including target audience and communication strategy.

• Collaborate with company leaders to define positioning, segmentation, and core value propositions.

• Gain insights into buyers, users, market trends, and competitors, converting findings into valuable company tools.

• Develop messaging frameworks, use cases, and proof points to support sales initiatives.

• Engage with customers to articulate and communicate the value of Shorthand effectively.

• Craft sales narratives, handle objections, create competitive positioning, and develop decks and one-pagers.

• Enhance the conversion rate of trial users into sales discussions.

• Manage product and feature launches from start to finish, including strategy, KPIs, narrative, and coordination of execution.

• Provide customer, market, and competitive insights to inform pricing and packaging decisions.

• Ensure consistent voice and messaging across websites, product pages, sales materials, lifecycle emails, and in-product interactions.

• Collaborate with Product and Design teams on feature framing, naming, and customer introductions.

• Contribute market insights and customer feedback to product strategy and roadmap conversations.

• Report directly to the VP of Growth & Marketing while collaborating with the CEO, Head of Sales, and Product team.

• Utilize Shorthand to showcase the product during launches and facilitate enablement.

⛳️ Requirements

• A bachelor’s degree in marketing, business, journalism, communications, or a related discipline, or equivalent industry experience.

• A minimum of 4 years in product marketing or a closely related position.

• Ideally, experience in B2B SaaS or technology sectors.

• Proven track record of independently driving positioning efforts.

• Experience supporting a sales-driven approach with enterprise clients.

• Skilled in creating sales enablement materials, such as decks, one-pagers, and launch assets.

• Demonstrated success in partnering with leadership and cross-functional teams, including Sales, Product, and Marketing.

• Excellent writing and communication abilities.

• Capability to produce shippable copy for website headlines, product pages, launch emails, and sales presentations.

• Ability to balance strategic planning with hands-on execution.

• A passion for visual storytelling and effectively conveying product value online.

• Links to at least two examples of previous work.

• Exceptional attention to detail.

• A collaborative mindset.

• A proactive, resourceful self-starter.

• Ability to thrive in a fast-paced and demanding environment.

• High level of intellectual curiosity.

• Intrinsic motivation.

• The successful candidate must complete a reference and criminal background check.

🏝️ Benefits

• Fully remote work environment.

• Flexible working hours.

• Co-working space allowance.

• Genuine autonomy and freedom to evolve the role.

• Home office setup allowance.

• Provision of laptop and peripherals.

• Employee Option Plan available for all team members.

• Health and Wellness fund.

• Access to coaching and counseling services.

• Paid parental leave.

• 401(k) plan.

• 100% employer-covered healthcare premiums for team members based in the US.

• Annual learning allowance for professional development.