Global Lead GTM, Electronics and Semiconductor

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Acquire and sustain an in-depth understanding of the electronics and semiconductor value chain

• Take ownership of and continually refine the core messaging framework for the electronics and semiconductor sector

• Ensure that messaging is consistent with the overall brand strategy

• Foster thought leadership and develop new categories surrounding emerging electronics applications

• Convert technical product features into value-driven messaging for target buyer audiences within the segment

• Manage external promotions, campaigns, and lead-generation objectives for the segment

• Establish creative and messaging strategies for digital advertising, email, and web-based campaigns

• Collaborate with regional teams on account-based marketing initiatives

• Propel the segment through both online and offline channels, influencing its market presence and strategy

• Create messaging guides and content briefs to support sales efforts and channel enablement

• Assist distributor and integrator partners that support electronics manufacturers

• Connect Global Marketing Communications, Product Marketing, and Regional Marketing efforts

• Enhance segment visibility at global and regional industry trade shows, including SEMICON, Electronica, and IPC APEX EXPO

• Direct positioning, demo narratives, and essential messaging for event presentations

• Contribute to or lead customer-facing case studies, application notes, video concepts, and social media content

⛳️ Requirements

• Experience in B2B high-tech hardware marketing, ideally within the electronics, semiconductor, and/or manufacturing sectors

• Established record of creating messaging frameworks and demand generation initiatives for a technical B2B segment

• Familiarity with lengthy, multi-stakeholder sales processes

• Excellent written and verbal communication abilities

• Capacity to translate technical information into commercial advantages

• Openness to international travel for customer engagements and industry events as necessary

🏝️ Benefits

• Discretionary bonuses based on financial performance

• Medical insurance

• Dental insurance

• Vision insurance

• Flexible Spending Accounts

• Retirement savings plans

• Life insurance

• Disability insurance

• Paid vacation and holidays

• Tuition assistance programs

• Opportunities for career advancement

• A dynamic and innovative work environment