Product Marketing Associate

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Create, implement, and manage multi-channel marketing initiatives that enhance advisor engagement while connecting employees with pertinent financial resources.

• Evaluate the performance of marketing programs and advisor engagement to uncover opportunities and enhance marketing efficiency.

• Cultivate a deep understanding of employee financial needs, behaviors, and preferences to effectively define audience segments.

• Convert audience needs into impactful positioning, messaging, and marketing experiences.

• Collaborate with the Engagement Center, Product, Analytics, and other cross-functional teams to gather insights and refine marketing initiatives.

• Assist in the project management of additional Integrated Marketing programs as required.

⛳️ Requirements

• 3-5 years of proven experience in delivering compelling and impactful work in relevant roles.

• Experience within the financial services sector is preferred.

• A strong passion for research, coupled with a commitment to understanding users and their preferences.

• A creative thinker and storyteller capable of generating innovative, outside-the-box ideas.

• Excellent writing skills with the ability to simplify complex concepts.

• Experience working collaboratively with creative partners, including writers and designers.

• Ability to forge successful cross-functional partnerships both within and outside the marketing domain.

• Highly organized and detail-oriented, ensuring projects are managed effectively and efficiently.

• Bachelor’s Degree in Marketing, Business, or a related field, or equivalent professional experience.

🏝️ Benefits

• Discretionary bonus

• Health plans

• Dental plans

• Wellness plans

• 401(k) contributions